Dewars Scotch Whiskey (1897)
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The footage itself simply depicts a number of individuals dressed as Highlanders, complete with kilts, and obviously having a good time. Apparently audiences were supposed to infer that the product being advertised was responsible for the euphoric mood of the actors.
It's kind of silly, really, but on a rational level it is surely no less logical than are the majority of the advertising appeals that we see in our own technologically advanced era. Besides its historical significance, it's certainly an unusual curio of its era as well.
I suppose it is interesting as a piece of media history but outside of that it is, well, a couple of blokes dancing badly in front of a small billboard.
Not many other people have had very positive comments on this unfortunately, but I gotta say their facial expressions are fun to look at and the way they're terrible at dancing makes the whole thing hilarious. Well, at least funny. Go on, take a look, but don't expect much, as the "Highlanders" don't drink a drop of the whiskey they're advertising.
This film, believe it or not, consists of some Scottish-looking guys in kilts jumping about--and it's bad dancing at that! THAT'S IT!!! Just guys in skirts dancing! From a historical standpoint, this is a very important film, but in every other respect, it's pretty pointless. How this could encourage ANYONE to buy their Scotch is beyond me!