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Dewars Scotch Whiskey (1897)

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A line of giddy, possibly drunk men, dressed in Scottish highland outfits, perform a disorderly dance routine in front of a sign advertising the product of the title. This film is often described as the first filmed advertisement.


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A stationary camera records four men, in a line facing the camera, costumed, dancing enthusiastically. Three are in kilts and Scottish garb, the fourth wears the suit of an eighteenth- or nineteenth-century dandy. They dance in front of a backdrop of dark curtains with "Dewar's Scotch Whisky" in bold letters above. At the end of the one-minute film, they stop dancing and move as if to enter the curtained rooms behind them, perhaps to knock back a Dewar's. Written by <jhailey@hotmail.com>

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Release Date:

1897 (USA) See more »

Also Known As:

Dewars: It's Scotch See more »

Company Credits

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Did You Know?


Edited into Forgotten Silver (1995) See more »

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User Reviews

Supposedly the earliest ad,...and a lame one to boot!
15 September 2006 | by MartinHaferSee all my reviews

Okay, the film gets a 3 even though it's duller than dust because back in 1898, ALL the films were duller than dust--having NOT AN OUNCE OF PLOT--consisting of people doing mundane stuff that thrilled audiences at the time but would hopelessly bore people today because films are so omnipresent.

This film, believe it or not, consists of some Scottish-looking guys in kilts jumping about--and it's bad dancing at that! THAT'S IT!!! Just guys in skirts dancing! From a historical standpoint, this is a very important film, but in every other respect, it's pretty pointless. How this could encourage ANYONE to buy their Scotch is beyond me!

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