Bonnett will spearhead animated and live-action projects for the El Segundo, Calif.-based toymaker that is looking to better exploit its popular toy brands through TV programming. Mattel is home to Barbie, Hot Wheels, Thomas and Friends and the Fisher-Price line of toys for tykes.
Bonnett will report to Mattel president and chief operating officer Richard Dickson.
“Adam is an extraordinarily talented executive with a proven track record of developing high-quality TV content that captures the imagination of kids worldwide,” said Dickson. “Adding his expertise is another important step as we build out our franchise management capabilities in order to maximize the potential of our brands across a variety of channels and consumer touchpoints.”
As exec VP of original programming for Disney Channels Worldwide,