The television gameshow Supermarket Sweep brought bright lights and music to shopping and made a star of its presenter, Dale Winton, who has died aged 62; the cause of his death was not announced. He was flamboyant, personable and sensitive, once saying: “Every guy in the world would love to be Mr Macho, but I am camp and you cannot lie to the public. If you’re yourself, they’ll either love you or they won’t.”
The British version of Supermarket Sweep, based on an American format, featured contestants answering questions and riddles, giving them the opportunity to run around the studio supermarket filling their trolleys in a bid to get through to the final Super Sweep, with a £2,000 prize at stake. It ran in ITV’s daytime schedule from 1993 to 2001 and was revived in 2007, with the top prize value increased to £5,000.
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