Benjamin Barry is an advertising executive and ladies' man who, to win a big campaign, bets that he can make a woman fall in love with him in 10 days. Andie Anderson covers the "How To" beat for "Composure" magazine and is assigned to write an article on "How to Lose a Guy in 10 days." They meet in a bar shortly after the bet is made.
Mary Fiore is San Francisco's most successful supplier of romance and glamor. She knows all the tricks. She knows all the rules. But then she breaks the most important rule of all: she falls in love with the groom.
Ike Graham has his own by-lined column in USA Today, which he usually uses as a forum to rail against the opposite sex. For his latest column which he writes at the last minute as usual, he, based on some information from a stranger in a bar about a woman he knows of back home, includes the story of still single Hale, Maryland residing Maggie Carpenter, who is known as the "Runaway Bride" since she has been engaged multiple times, but always leaves her betrothed standing at the altar. Because an incensed Maggie complains to the newspaper for factual inaccuracies in her story, Ike is fired, but he realizes that the story still has some life in it and thus decides to go to Hale to do further investigation. He finds that Maggie is again engaged, now for the fourth time, this time to high school football coach and adventurist Bob Kelly, who is confident enough in himself to know he will be different than the previous three grooms. When Maggie finds out that her arch enemy Ike is in town, ...Written by
Call me old-fashioned, but I was glad to finally see an "adult" movie that didn't have any swearing (except for once when Gere hit the bathroom door), sex, or violence. It made me think of the old movies where the hero and heroine fall in love and at the end get married (and if they had sex, it was insinuated without showing anything). Yeah, that's unrealistic in these days of open speech and everything else, but it was refreshing. And it proved my point that a good movie could be made and still be rated PG. (And that Julia Roberts could still make a movie these days without the F-word!)
And even though I don't think Joan Cusack is the best actress in the world, she always makes me laugh in whatever movie she's in!
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