Benjamin Barry is an advertising executive and ladies' man who, to win a big campaign, bets that he can make a woman fall in love with him in 10 days. Andie Anderson covers the "How To" beat for "Composure" magazine and is assigned to write an article on "How to Lose a Guy in 10 days." They meet in a bar shortly after the bet is made.
Mary Fiore is San Francisco's most successful supplier of romance and glamor. She knows all the tricks. She knows all the rules. But then she breaks the most important rule of all: she falls in love with the groom.
Ike Graham has his own by-lined column in USA Today, which he usually uses as a forum to rail against the opposite sex. For his latest column which he writes at the last minute as usual, he, based on some information from a stranger in a bar about a woman he knows of back home, includes the story of still single Hale, Maryland residing Maggie Carpenter, who is known as the "Runaway Bride" since she has been engaged multiple times, but always leaves her betrothed standing at the altar. Because an incensed Maggie complains to the newspaper for factual inaccuracies in her story, Ike is fired, but he realizes that the story still has some life in it and thus decides to go to Hale to do further investigation. He finds that Maggie is again engaged, now for the fourth time, this time to high school football coach and adventurist Bob Kelly, who is confident enough in himself to know he will be different than the previous three grooms. When Maggie finds out that her arch enemy Ike is in town, ...Written by
When Ike comes into Curl Up And Dye for the first time, Maggie calls Peggy over and points to the counter at the article with Ike's picture (and the devil horns and pitch fork that has been added on). It is originally on taped on the counter, but in the next shot is taped onto the mirror. See more »
I love you, Homer Eisenhower Graham. Will you marry me?
I... I've got to think about this a little bit.
Good. I was hoping you'd say that.
You were not!
I was, because if you said "yes" right away, then I wouldn't get to say this next part, and I've been practicing.
[Maggie sits down, clears her throat]
I guarantee there'll be tough times. I guarantee that at some point, one or both of us is going to want get out. But I also guarantee...
[starts to cry]
[...] See more »
After all of the credits have run, Richard Gere and Julia Roberts are seen throwing snowballs. See more »
I absolutely loved this movie! I would consider this a true "romantic comedy". There were wonderful, well written characters and laughs all the way through. It was quite a treat to see Richard Gere play such a comedic role and do so well at it. I found this movie a joy to watch, not just because of Julia Roberts and Richard Gere, but the fantastic supporting cast and the picturesque town in which the movie takes place. It was altogether a wonderful experience. I can't express how refreshing it is to see a movie with no sex, no nudity, and no cursing. Hats off to Gary Marshall for putting a movie out there that's just good, clean fun!
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