The player is "AFGNCAAP", a salesperson for the Frobozz Electric Company sent to the underground kingdom of Zork that's currently under the tyrannical rule of Grand Inquisitor, Mir Yannick, who has banned all magic.
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This game was originally going to be a feature film, but studios wouldn't accept the project. So it was made into a video game instead. See more
Mir Yannick, the Grand Inquisitor
Shun magic and shun the appearance of magic. Shun everything and then shun shunning.
References South Park