MRC Film has launched Landline Pictures, a new label targeting audiences over 50. Veteran producer Amy Baer has been tapped to lead the new venture.
According to a release announcing the news, Landline Pictures “will focus on uplifting and entertaining stories that are about and targeting the over 50 demographic, yet commercial and conceptual enough to cross over to a broader audience.”
Baer, who will report to MRC Film Co-Presidents Brye Adler and Jonathan Golfman, will oversee Landline Pictures’ creative and strategic agenda and serve in a producer capacity on all the label’s projects, with the goal to generate multiple films per year for both theatrical and streaming distribution.
“Amy is a total pro’s pro and we are proud to be partnered with her on this venture. There is a huge opportunity to make humorous and thoughtful movies for this underserved audience,” Adler and Golfman said, announcing the new venture and Baer’s appointment.
See full article at Variety
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According to a release announcing the news, Landline Pictures “will focus on uplifting and entertaining stories that are about and targeting the over 50 demographic, yet commercial and conceptual enough to cross over to a broader audience.”
Baer, who will report to MRC Film Co-Presidents Brye Adler and Jonathan Golfman, will oversee Landline Pictures’ creative and strategic agenda and serve in a producer capacity on all the label’s projects, with the goal to generate multiple films per year for both theatrical and streaming distribution.
“Amy is a total pro’s pro and we are proud to be partnered with her on this venture. There is a huge opportunity to make humorous and thoughtful movies for this underserved audience,” Adler and Golfman said, announcing the new venture and Baer’s appointment.
