It's true that all of the characters in this movie are fairly typical action movie type characters. Judah, the occultish, sadistic leader of the future underworld, Ash and his Son, the perfect family, etc. And yes, the film is Archetypal, a story that has been told and will be told again. This being said I think the script has a basic appeal and the visual aspect of this movie is stunning. Both the violence and the landscape are very stylish. Whether Ash is dropping one of the murderers out a building, onto a car, or in pursuit on a motorcycle and looking overhead, the films maintains a visual richness not found most films, and hardly ever found in most action features I'd give this film a 7.