The Cannes Film Festival. It's where deals get made, producers get laid, and stars get paid. It's where all the movie industry meets to buy and sell all the movies on the planet. And it's where the art of the deal can be filled with more laughs than the deal itself. Sy Lerner is the quintessential movie producer, when he makes a bet that he can take any kid off the street and turn him into a superstar overnight using the universal language of the festival: hype. He meets Frank Rhinoslavsky and turns him into 'Frank Rhino, one of the hottest screenwriters to hit Cannes since Faulkner and Hemingway.' It's not long before celebrities and producers are lining up to meet this hot young star. Dennis Hopper, Treat Williams, Johnny Depp, John Malkovich and more, all want to meet the 'next Quentin Tarantino.' Sy charms them with his own particular blend of hype and substance, and by the end of the festival, has lined up one of the great casts of all time. But Sy Lerner still has a few tricks ...
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[Sy Lerner interrupts Johnny Depp and Jim Jarmusch while they are meditating in order to pitch them a film
This is a very spiritual film. This is a film written by a poet, whose father was a poet, one of the great American cowboy poets.
[to Jim Jarmusch
And in fact, this is the kind of film that you would be perfect to direct. Now I don't know if you could handle a budget that big, 25 million, 'cause you're not used to working with that...
Hey, I could handle any budget - 100 million - but I'm on...