As most Smith fanboys know, Mallrats has been trashed critically, financially (bad box-office) and by a lot of Smith's own fan-base.
Personally I like it. Even without watching the DVD with commentary by Smith its obvious that this outing was backed by Hollywood, emitting a polish and lack of gloom that his other films don't have and thus gaining flack over its lack of "Indie" look and feel and hammy storyline. Had this film been in black in white, shot using a cheaper production method, or had a less happier ending, it possibly would have fared better with the fans than it did.
Listen to the dialogue though and its soon apparent this is indeed pure Smith. And it shines. The long diatribes about seemingly nothing, the anti-establishment rumblings of Brody (who ironically spends a lot of the film clarifying escalator ettiquite and other mall law), and a bigger involvement of Jay and Bob (but not too much) make this as good, if not better than the other Kevin Smith films and quite possibly my favourite of his.
Its hard to rate this film, you'll either really like it and give it a 10 or tuck into another chocolate pretzel after giving it a 1.
