When Waring Hudsucker, head of hugely successful Hudsucker Industries, commits suicide, his board of directors, led by Sidney Mussberger, comes up with a brilliant plan to make a lot of money: appoint a moron to run the company. When the stock falls low enough, Sidney and friends can buy it up for pennies on the dollar, take over the company, and restore its fortunes. They choose idealistic Norville Barnes, who just started in the mail room. Norville is whacky enough to drive any company to ruin, but soon, tough reporter Amy Archer smells a rat and begins an undercover investigation of Hudsucker Industries.Written by
That's the only reason that I can think of that explains why this movie wasn't more popular. Or maybe it's because this movie is more heart-on-your-sleeve sweet and uncynical than other Coen brothers movies. Indeed, the co-star and love interest, Amy Archer, must overcome her cynicism in order to see that she can love Norville. But like all Coen brother's movies, the atmospheric strangeness is really the star of the show.
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