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Mary Tyler Moore,
Emory works in advertising, and is beginning to crack-up. His latest idea is honesty, e.g. "Volvos, Yes they are boxy, but they're safe". This doesn't go down too well with the boss, so Emory is sent to a psychiatric hospital to 'recover'. Meanwhile, back at the office, Emory's work is accidentally sent to the printers. His ads are a huge success. But now Emory has fallen for Kathy (another patient) and so doesn't want to leave.Written by
Promotional artwork for this film on DVD, home video and movie posters has shown actor Dudley Moore wearing a strait-jacket. But in a contra-position to the film's main theme of "truth in advertising", Moore is never actually seen in the movie wearing a strait-jacket. See more »
[Reading a magazine ad]
"Paramount Pictures presents 'The Freak.' This movie won't just scare you, it will fuck you up for life." I want to know how the fuck the word "fuck" gets in the New York fucking Times!
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A disclaimer appears stating, "Characters in this film do not depict persons with mental illnesses. Mental illness is a serious disease which affects many millions of people." See more »
Emory Leeson (Dudley Moore) and Stephen Bachman (Paul Reiser) are writing partners in a New York ad agency. Frustrated Emory develops writer's block after his wife leaves him taking everything. He's tired of lying and his painfully honest ads infuriate their boss Drucker (J.T. Walsh). Bachman sends him to a psychiatric retreat in the care of Dr. Liz Baylor (Mercedes Ruehl). His ads are accidentally released and become hugely successful. Drucker sends Bachman to get him back but he has fallen for beautiful Kathy Burgess (Daryl Hannah) and the relaxed lifestyle. He and the group of misfits start writing highly successful ads.
The ads are fun. The idea of satire on the advertising industry has promise. The execution has some fun moments with the crazy people group. The romance however has no heat. Hannah is nice but there is little chemistry. The Drucker villain is too broad. The satire has no bite. It's not horrible but it's forgettable.
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