- They influence our decisions without us knowing it. They numb our senses without us feeling it. They control our lives without us realizing it. They live.
- Nada, a down-on-his-luck construction worker, discovers a pair of special sunglasses. Wearing them, he is able to see the world as it really is: people being bombarded by media and government with messages like "Stay Asleep", "No Imagination", "Submit to Authority". Even scarier is that he is able to see that some usually normal-looking people are in fact ugly aliens in charge of the massive campaign to keep humans subdued.—Melissa Portell <mportell@s-cwis.unomaha.edu>
- John Carpenter's slow and deliberate immersion of the daunting and worrying fable of the corrupt, deceiving and indifferent economic, social and political society, that has wrapped itself around its people and who in turn have blindly accepted their fate. Multicultural in more forms than anticipated, are the leading and upwardly mobile alien race who have gelled themselves into the Human psyche and exploited it to its full potential. This is the story of an everyman, a no one, a Nada who stumbles upon their secret, via an underground movement, whose mission is to sabotage their plans and awaken the world to its sinister plans. With the help of a pair of sunglasses, that shows the world as it really is, not in color, but a black and white parallel world that the sub-conscious has chosen to ignore. With subliminal messages as "OBEY", "CONFORM", "MARRY AND REPRODUCE", "CONSUME", "WATCH TELEVISION" and "SLEEP". It is through this thought control that the aliens have this world tied up and neatly packaged for its own manipulative uses, to further themselves at the expense of the meek, mild and the lowly sufferers of a job less and hungry world. This is the battle of self-awareness and one mans struggle with a reality check that has these alien beings staging war against the up-rising and rebellious armies from the gutters and streets. They Live You Sleep; where will your consciousness take you when the sleep is washed from your eyes. Welcome to the real world.—Cinema_Fan
- They influence our decisions without us knowing it. They numb our senses without us feeling it. They control our lives without us realizing it. They live. Horror master John Carpenter (Halloween, The Thing) directs this heart-pounding thriller. Aliens are systematically gaining control of the earth by masquerading as humans and lulling the public into submission. Humanity's last chance lies with a lone drifter who stumbles upon a harrowing discovery - a unique pair of sunglasses that reveal the terrifying and deadly truth.
- John Nada is a man without job who walks around a big American city trying to find something to do. He finally finds a job as a worker and a place to spend the nights, but one day something terrible happens to him. John discovers a pair of sun-glasses through which he can see the true face of people. Many persons in this city are in fact aliens (from the Andromeda) and most of them are important members of our society. They keep humans in ignorance and they rule our world as they like. Nada must find the rest of the men that know what's happening (those who made the strange sun-glasses) and join them in the fight against the aliens.—Chris Makrozahopoulos <makzax@hotmail.com>
- George Nada (Roddy Piper) is a homeless laborer who arrives in Los Angeles looking for work. The national economy seems to be in decline and the poor and middle class have been especially hard hit, living in shantytowns across the city. Nada listens for some seconds to some rambling street preacher (Raymond St. Jacques), but he dismisses his message and leaves when he notices that the police are coming.
After visiting an employment office that has no job opportunities for him, Nada eventually finds work on an L.A. construction site. One of the workers, Frank Armitage (Keith David), is suspicious of Nada, especially when Nada follows him after work. He confronts him angrily, but realizes Nada's just looking for a meal and a place to sleep so he takes him to a local shantytown where most of the workers live. After eating at the soup kitchen and spending the night, he notices odd behavior at the small church across the street; a police helicopter hovers over the church and shantytown and a few of the people from the church race out, looking at the copter with dark sunglasses. Investigating, Nada discovers that the church's soup kitchen is a front: inside, the loud "choir practice" is a recording, scientific machinery fills a back room, and cardboard boxes are stacked everywhere, including some in a secret compartment that he stumbles across. The leader of the group (Peter Jason) is aware that Nada is onto them. The Street Preacher suddenly surprises him, probing Nada's face with his hands, indicating he's blind. When he notices that Nada has got rough hands because of all the physical labor he's done, he lets Nada go free.
That night, a large police force arrives and surrounds the church, forcing the inhabitants to flee. The police then turn on the shantytown, destroying it with bulldozers and beating the blind minister of the church to death. Nada, Frank, and most of the inhabitants flee. Nada returns to the site the next day and investigates the church again, which has been emptied. He takes one of the boxes from the secret compartment and opens it in an alleyway. Expecting to find something valuable, he is a little disappointed to find it full of cheap-looking sunglasses, the same type the church staff wore when the helicopter flew over. He keeps one pair and hides the rest in a garbage can.
When Nada later dons the glasses for the first time as he walks down a sidewalk on Rodeo Drive, he discovers that the world appears in shades of gray, with significant differences. He notices that a billboard now simply displays the word "OBEY"; without them it advertises that Control Data Corporation which is "creating a transparent computing environment." Another billboard, which displays "Come to the Caribbean" emblazoned above a lovely woman lying on a beach, now displays the text: "MARRY AND REPRODUCE." At a nearby newsstand, all the printed material contains subliminal advertising in capital letters most of which read: "OBEY, "CONSUME", "SLEEP", "NO INDEPENDENT THOUGHT", and "DO NOT QUESTION AUTHORITY". While he stares disbelievingly at a magazine containing the subliminal messages, a man walks up. When Nada looks at him with the glasses, he sees a strange humanoid with bulging eyes and mottled skin. When Nada removes the glasses, the man looks like a white, male human. The man gets in his car and drives off while the owner of the newsstand approaches Nada, telling him to move on. Nada sees that paper money the man holds bears the words "THIS IS YOUR GOD."
Nada soon discovers that many people around him are actually the same type of humanoids. Most of them are wearing expensive clothing resembling wealthy-looking businessmen and women. When Nada enters a local grocery store and insults one of them, the elderly lady speaks through her wristwatch, muttering about his location and the face that he "can see." Nada runs out of the store and into an alley where two humanoid policemen suddenly arrive. The two "policemen" ask where Nada got the sunglasses and he refuses to answer them. Aware that they intend to kill him, Nada escapes, killing both policemen. He steals a police shotgun. While evading the police, he stumbles into a local bank filled with humanoids. Realizing that the jig is up, he proclaims, "I have come here to chew bubblegum and kick ass... and I'm all out of bubblegum." A shooting spree ensues as Nada opens fire, firing on all the humanoids that he sees. After killing many of them, one of the humanoids sees him and disappears after twisting a dial on his wristwatch. Fleeing the bank and into a nearby parking garage, he forces a woman (Meg Foster) at gunpoint to take him to her house in the Hollywood Hills.
At the woman's house, Nada takes off the glasses to rest. Rubbing the bridge of his nose, he remarks: "wearin' these glasses makes you high, but, oh, you come down hard." Nada tries to convince the woman, whose name is Holly Thompson, about what is happening, but she remains skeptical. When Nada lets his guard down after Holly tells him that she's an executive at a local TV station, she tricks him into turning on the TV set and suddenly pushes him through her window. He falls hard down the hilly slope below her house. He leaves behind his pair of sunglasses, however, for her. Without putting them on, Holly calls the police.
The next morning, Nada sneaks back to the construction site to talk over with Frank what he discovered. Seeing Nada as a wanted man for the shooting spree, Frank is initially uninterested in his story. Now a fugitive with no one to turn to, Nada returns to the alley where he disposed of the rest of the sunglasses. Nada recovers the box by breaking into a garbage truck that nearly carries it away. Just then, Frank shows up with money, Nada's wages from the construction job he'd never gotten a chance to collect. Seeing that Frank is human, Nada tries to persuade him to put on a pair of the sunglasses, but Frank refuses, not wanting to get involved and telling Nada that he has a family back in Detroit that he wants to keep out of trouble too. Determined to convince Frank, the two engage in a long and violent hand-to-hand fight (lasting nearly 10 minutes of the movie) as Nada attempts to force Frank to put on the sunglasses. When Nada finally subdues Frank and finally puts on the glasses, Frank sees the humanoid aliens around him as well. Nada states: "Partner, life's a bitch... and this one's in heat!"
Frank joins Nada as they check into a local fleabag hotel and get in contact with the group from the church. They learn that a meeting is being held at a local community center later that evening. The community group listens to a seminar in the background introducing radical ideas. For example, the humanoid aliens are blamed for increased carbon dioxide and methane emissions "They are turning our atmosphere into their atmosphere" and quickly using up the planet's resources. Holly returns, claiming to now believe Nada, and delivers some information to the rebels about a possible location to where the aliens are broadcasting the subliminal messages.
At the meeting, they learn that the aliens' primary method of control is a signal being sent out on television, which is why the general public cannot see the aliens for what they are. An unknown but brilliant inventor has created a lens called the Hofmann lens. The lens shows the world as it really is. The sunglasses, which are also available as contact lenses, interfere with the aliens' hypnotic signal. Nada and Frank are given contact lenses to replace the sunglasses. Nada then has a talk with Holly who tells him that after their encounter when he left behind his sunglasses, she put them on and hid them which is how she now believes him. Suddenly, Nada and Holly's conversation is cut short at the hideout is raided by the police, who shoot to kill. Some of the resistance members flee outside while the police (a team of both human and aliens) are gunning people down indiscriminately.
Nada and Frank escape into an alley behind the building and get away with the help of one of the wristwatch devices that teleports them to a mysterious underground facility. They find themselves in a network of underground passages under the city that link hidden parts of the alien society including a high-tech portal for space travel. Through the passages they find the aliens are throwing a party for their human collaborators. The speaker at the podium informs everyone about the raid that just took place at the resistance's headquarters. Nada and Frank meet one of the homeless drifters (George 'Buck' Flower) whom they previously met in the workers shantytown, whom is one of the many human collaborators working with the aliens. Thinking that they have been recruited as he has, the Drifter shows them around the underground facility.
The Drifter leads Nada and Frank to the studio of a local TV station, Cable 54, and the source of the aliens' signal. Nada and Frank pull out their pistols and kill all the alien guards, intending to shut down the hidden signal the aliens are using. The Drifter escapes by teleporting himself and sounds the alarm. Arming themselves with assault rifles from the dead guards, Nada and Frank decide to get to the roof of the building to shut down the signal to make the world aware of the aliens among them. But aware that they will not survive, even if they succeed in shutting down the signal, Nada and Frank know that this is a suicide mission.
Nada and Frank engage in a gun battle with the guards in the studio hallways and offices. Holly, who works at the station, is found by Frank and Nada and she leads them up to the roof of the building where the dish is broadcasting. Making it to a stairway, Nada runs up to the roof expecting that Holly and Frank are behind him. Suddenly, Holly pulls out a gun, presses it against Frank's temple, and kills him. Through the special contact lenses that he is wearing, Nada notices the broadcasting antenna. Holly gets to the roof, then takes aim at Nada. Here, Nada finally realizes that Holly is yet another human collaborator with the aliens (and possibly the one who led the police to the rebels hiding spot). Then, a police helicopter appears where the aliens aboard order Nada to step away from the broadcasting antenna.
Aware that he is a dead man no matter what he does, Nada uses a hidden sleeve pistol and kills Holly. Nada then turns his attention back to the broadcasting antenna. Nada is immediately shot and fatally wounded by alien police marksmen in the hovering helicopter, but manages to get one final shot from his small pistol and destroys the broadcasting antenna. As a last dying defiant act, Nada gives the aliens in the hovering helicopter "the finger" as he lies dying on the roof of the building next to Holly's dead body, and the ruins of the broadcasting dish.
With the signal now destroyed, people around L.A. and the rest of the country are surprised to discover aliens in their midst... seeing them on TV, chatting with them at the bar, meeting with them at the office... and even having sex with them.
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