Ex-marine turned Coca-Cola marketing guru Becker is on a mission to boost sales in Australia when he discovers a dry spot in the Outback, where everyone is guzzling homegrown brew - and not ... Read allEx-marine turned Coca-Cola marketing guru Becker is on a mission to boost sales in Australia when he discovers a dry spot in the Outback, where everyone is guzzling homegrown brew - and not a drop of his company's cola.Ex-marine turned Coca-Cola marketing guru Becker is on a mission to boost sales in Australia when he discovers a dry spot in the Outback, where everyone is guzzling homegrown brew - and not a drop of his company's cola.
See production, box office, & company info
An eccentric marketing guru visits a Coca-Cola subsidiary in Australia to try and increase market penetration. He finds zero penetration in a valley owned by an old man who makes his own soft drinks, and visits the valley to see why. After "the Kid's" persistence is tested he's given a tour of the man's plant, and they begin talking of a joint venture. Things get more complicated when the Coca-Cola man begins falling in love with his temporary secretary, who seems to have connections to the valley. —Ed Sutton <esutton@mindspring.com>
Top review
50% great strange movie - 50% stupid Hollywood comedy
Makavejev's recipe for finally making some money. And it works! This is in the same time his worst and most famous movie. The stupid Hollywood comedy part and casting attracts random public and secures watchability for everyone, and the other art part was fun to make in his own surrealist style and observe the reactions, including the one from the coca cola company. How did a Serbian avanguard director get to organize such a team and set (action star Eric Roberts as an American marketing guru sent to Australia) remains a funny mystery to me. Every Makavejev movie is completely different so even here it was hard to imagine where will the movie go, this is the first one that made me laugh. Eric is actually very good, Greta Scacchi even better(!), and i also liked the guy with pipe, all the acting is decent, but i think the real star is the little girl (Rebecca Smart), she's just brilliant. So this is basically a crossroad: if you liked the part that made "no" sense google Makavejev, otherwise keep with Eric Roberts.
helpful•32
- laludji
- Aug 17, 2011
Contribute to this page
Suggest an edit or add missing content
Recently viewed
Please enable browser cookies to use this feature. Learn more.