After the TV series was cancelled, LeVar Burton received the copyright and developed an iOS educational app. In 2014, Burton decided to do a Kickstarter fundraising campaign to establish Reading Rainbow as an Android app and a class reading supplement resource for underfunded schools. The 30-day campaign's initial goal, $1 million, was raised within 11 hours. At the end of the full campaign, over $6 million had been raised. Seth MacFarlane contributed $1 million when the campaign hit $5 million.