In the 1970s, terrorist violence is the stuff of networks' nightly news programming and the corporate structure of the UBS Television Network is changing. Meanwhile, Howard Beale, the aging UBS news anchor, has lost his once strong ratings share and so the network fires him. Beale reacts in an unexpected way. We then see how this affects the fortunes of Beale, his coworkers (Max Schumacher and Diana Christensen), and the network.
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Did You Know?
It is said early on that at one point, Beale's evening news program had as high as a 16 HUT rating. As HUT stands for Households Using Television, a HUT rating of 16 would mean only 16% of sets were in use, a low figure for that time of day where at least 60% would be expected. Additionally, the HUT rating applies to all programs airing at that hour. Individual program figures are reported as Household ratings or Household share. A rating is a percentage of all sets in the survey area, a share is a percentage of all sets in use at that hour. See more
This story is about Howard Beale, who was the news anchorman on UBS TV. In his time, Howard Beale had been a mandarin of television, the grand old man of news, with a HUT rating of 16 and a 28 audience share. In 1969, however, his fortunes began to decline. He fell to a 22 share. The following year, his wife died, and he was left a childless widower with an 8 rating and a 12 share. He became morose and isolated, began to drink heavily, and on September 22, 1975, he was fired, ...
Referenced in Magnolia