25 user 15 critic

Once Is Not Enough (1975)

A young woman goes home to New York after a long stay in Europe. Her former schoolmate introduces her to the decadence of New York and she ultimately falls in love with an older man who's a stand-in for her father, before tragedy strikes.



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Nominated for 1 Oscar. Another 1 win. See more awards »


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Cast overview, first billed only:
Mike Wayne
Deidre Milford Granger
David Milford
Hugh Robertson
Renata Vanni ...
John Roper ...
Leonard Sachs ...
Dr. Peterson
Jim Boles ...
Ann Marie Moelders ...
Girl at El Morocco


January Wayne, the sheltered, much-loved daughter of a formerly successful Hollywood producer, goes home to New York after a lengthy stint in a Swiss hospital. Mike Wayne has fallen on hard times and decides to marry for money. January is an innocent young woman who searches for her place in the world. Pursued by her rich new stepmother's playboy of a cousin, she instead falls hard for a much older man, a Pulitzer Prize-winning writer who's a surrogate for her father, before tragedy strikes.

Plot Summary | Plot Synopsis


Jacqueline Susann's bold best seller that explored the avenues and darkest alleys of love among the international set. "Once Is Not Enough". See more »


Drama | Romance


R | See all certifications »




Release Date:

20 June 1975 (USA)  »

Also Known As:

Jacqueline Susann's Once Is Not Enough  »

Filming Locations:


Company Credits

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Technical Specs


Sound Mix:


Aspect Ratio:

2.35 : 1
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Did You Know?


The name of the high-fashion mag was "Gloss Magazine". See more »


Tom Colt: I hate to end our little talk on a note of slight but unquestionable vulgarity, but I do have to pee.
See more »


Referenced in Isn't She Great (2000) See more »


Once Is Not Enough
Lyrics by Larry Kusik
Music by Henry Mancini
Sung by The Mancini Singers
courtesy of RCA Records
See more »

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User Reviews

Douglas Sirk with Down Syndrome
6 August 1999 | by See all my reviews

Wackadoo slice of late Susann--the most swanky I-love-daddy fantasy ever committed to celluloid. Little princess Deborah Raffin can't get over those warm, tingly feelings she has for Daddy (Kirk Douglas), a worn-out Hollywood producer reduced to marrying a lesbian billionaire (Alexis Smith) to keep Princess in cashmere. When she feels her special place has been taken by the sapphic capitalist, she shifts to a handy incest-surrogate--a soused genius novelist (David Janssen) who seems to be modeled after Norman Mailer. In a stroke of sublime Susann fantasy, Mailer-Janssen is impotent--cured by the nubile caresses of Princess. Throw in Brenda Vaccaro as a man-eating fashion editor and you have a mound of trash with as much fragrance as a New York sanitation strike.

The saddest credits on this number: "Producer--Howard Koch. Assistant Director--Howard Koch, Jr." Imagine the agony of poor Guy Green, an aging British yeoman who had just finished work on a biography of Martin Luther, as he struggled with the correct way to shoot a sex scene between Alexis Smith and Melina Mercouri. It's all not quite as peacocklike as it sounds, but Susann certainly had a pop style--the raspy voice of an old Broadway bawd telling an ingenue (i.e., her hausfrau-ly reader), how it really is in the big, ugly, grown-up world. The freaky, non-contradictory mix of camp, obsession and melodrama a la fromage has a sweetness a half century later: the biggest-selling woman author of all time really did just want to be a pampered shiksa teenager stroking some graying temples.

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