This movie begins with a shootout in Oakland between the police and a group of black men. One of the black men named "Goldie" (Max Julien) is caught and sentenced to 5 years in a penitentiary. When he finally gets released he meets up with a childhood friend name "Lulu" (Carol Speed) who has since become a prostitute and laments to him how difficult her profession is without a pimp. He then makes the decision to accept the challenge and begins to actively recruit attractive women to oversee. One thing leads to another and soon he becomes the top "mack" in all of Oakland. Yet while this obviously translates into increased revenues for him it also attracts other undesirable elements who want a cut as well. So now he has to contend with crooked cops and an organized crime boss in addition to his rivals. Now, rather than reveal any more of the story and risk ruining the movie for those who haven't seen it I will just say that this was a fairly good "blaxploitation" film which seemed to get better as the movie progressed. Personally, I didn't think Max Julien fit the role that well because of his quiet demeanor but he still put in a decent performance all the same. Certainly worth a watch for those who enjoy films in this genre.