Columbo (1971–2003)
27 user 6 critic

Double Exposure 

A self-styled "motivation research specialist" uses subliminal cues to commit a murder. Lt. Columbo is on the case.


Richard Quine


Stephen J. Cannell, Richard Levinson (created by) | 1 more credit »




Episode cast overview, first billed only:
Peter Falk ... Columbo
Robert Culp ... Dr. Bart Kepple
Robert Middleton ... Vic Norris
Chuck McCann ... Roger White
Louise Latham ... Mrs. Norris
Arlene Martel ... Tanya Baker (as Arlene Martell)
Danny Goldman ... Press Photographer
John Milford ... 1st Detective
George Wyner ... Film Editor
Richard Stahl ... Ballistics Man
Francis De Sales ... Patterson (as Francis DeSales)
Alma Beltran ... Housekeeper
Dennis Robertson Dennis Robertson ... Detective Marley
Harry Hickox ... 2nd Detective
Ann Driscoll Ann Driscoll ... Mrs. Halstead


Dr. Bart Keppel has a very high opinion of himself. Notwithstanding that opinion, he is being fired by Vic Norris, so Bart plans a murder, constructing a perfect alibi for himself while building evidence against the victim's wife. He kills Vic while running commentary on a promotional short film; but, even in the most perfect planning, there are bound to be some failures, and you can be sure that Lt. Columbo will find them out. Written by Baldinotto da Pistoia

Plot Summary | Add Synopsis


TV-PG | See all certifications »

Did You Know?


Robert Culp's character Dr. Bart Kepple wears a green single breasted blazer at one point. Culp also wore a green blazer in both of his other appearances as the murderer: Investigator Nelson Brimmer in Columbo: Death Lends a Hand (1971) and Paul Hanlon in Columbo: The Most Crucial Game (1972). See more »


When Kepple leaves Columbo in the grocery, he walks along the back of the store, passing by a lady in red heading in the opposite direction. When Keppel reaches the far corner of the store, the lady in red is there ahead of him, shopping. See more »


Dr. Bart Keppel: Tanya Baker is the kind of girl that a man doesn't like to admit he knows at all, and certainly not if he's married, and I am married. I hope I can rely on your discretion, Lieutenant, now that you know?
Lt. Columbo: Oh, absolutely, sir. Nothing to worry about. No, I'm from, uh, homicide. I'm not from the vice squad.
See more »


References High Plains Drifter (1973) See more »

User Reviews

Can subliminal advertising help you commit a murder? Find out on today's episode of "Columbo"!
11 January 2007 | by J. SpurlinSee all my reviews

Dr. Bart Keppel (Robert Culp) styles himself as a "motivation research specialist," and it's true he has written several books on marketing and made a name for himself on the subject of "subliminal advertising"—which involves inserting frames of an advertised product into the reels of a film. The frames go by too fast for the conscious mind to note them; but subconsciously the mind picks them up and makes the viewer crave what is pictured. But this advertising expert's more lucrative sideline is blackmail. He takes secret pictures of his married clients with a girl hired to tempt them. His latest victim, Vic Norris (Robert Middleton), balks and wants to turn in Dr. Keppel (don't call him Mr. Keppel) to the D.A. The blackmailer prevents this by murdering Norris during a screening of a promotional film. He finds a clever alibi and an even cleverer way of tempting his victim into the wrong place at the wrong time. But his projectionist (Chuck McCann) finds out and blackmails the blackmailer. It's up to our rumpled Lt. Columbo (Peter Falk) to use subliminal tricks of his own to unmask the killer.

This enjoyable "Columbo" episode, directed by Richard Quine from a script by Stephen J. Cannell, bears resemblance to "Columbo: Death Lends a Hand," which also featured Robert Culp as a killer who blackmails one victim too many. The subject of subliminal advertising is amusing, though I think the idea was discredited at some point. The last I heard of it was when some Japanese animators innocently inserted frames of American flags into episodes of the TV cartoon, "Alf." There was an uproar, but the idea of hypnotizing people with frames of film came to look silly. Still, give this episode your willing suspension of disbelief, and you'll enjoy it.

13 of 14 people found this review helpful.  Was this review helpful to you? | Report this
Review this title | See all 27 user reviews »

Frequently Asked Questions

This FAQ is empty. Add the first question.






Release Date:

16 December 1973 (USA) See more »

Also Known As:

Alibi calibro 22 See more »

Company Credits

Production Co:

Universal Television See more »
Show more on IMDbPro »

Technical Specs


| (DVD)

Sound Mix:



Color (Technicolor)

Aspect Ratio:

1.33 : 1
See full technical specs »

Contribute to This Page

Free Movies and TV Shows You Can Watch Now

On IMDb TV, you can catch Hollywood hits and popular TV series at no cost. Select any poster below to play the movie, totally free!

Browse free movies and TV series

Recently Viewed