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ITV to sell classic shows on iTunes

LONDON -- Classic ITV shows including Brideshead Revisited, Goodnight Mr. Tom and Captain Scarlet will be available via iTunes under a content deal unveiled Tuesday by ITV global content head Dawn Airey.

Customers accessing the download site will be able to choose from more than 260 hours of programming, with such shows as Inspector Morse, The Prisoner, The Saint and adaptations of Jane Austen's Northanger Abbey and Emma being offered later in the year.

Shows will cost from 1.89 pounds ($3.76) per download and can be viewed on Macs, PCs, iPods and iPhones.

Some 38 million videos have been downloaded from ITV's own broadband portal, ITV.com, since the service launched last October.

ITV content also will be licensed to the forthcoming VOD platform Kangaroo, a joint venture between the BBC, ITV and Channel 4.

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