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B.S. I Love You (1971)

Paul Bongard is a young tv commercial producer who has an affair with his female boss and her teenage daughter.


Steven Hilliard Stern (as Steven Hillard Stern)


Steven Hilliard Stern (as Steven Hillard Stern)




Cast overview:
Peter Kastner Peter Kastner ... Paul Bongard
JoAnna Cameron ... Marilyn / Michelle
Louise Sorel ... Ruth
Gary Burghoff ... Ted
Richard B. Shull ... Mr. Harris
Joanna Barnes ... Jane Ink
John Gerstad John Gerstad ... Paul's Father
Mary Lou Mellace Mary Lou Mellace ... Car Rental Girl
Jeanne Sorel Jeanne Sorel ... Paul's Mother
Joe Kottler Joe Kottler ... Cab Driver
Thomas Ruisinger Thomas Ruisinger ... Travel Agent (as Tom Ruisinger)
Frank Orsatti Frank Orsatti ... Manuel
Barry Woloski Barry Woloski ... Hippie


A female executive who is the head of an advertising agency on Madison Avenue has slept her way to the top and now has her sights on a young advertising executive. He succumbs to her seductions and by doing so, he has ensured his rise up the corporate ladder of success. Written by G.W.G.

Plot Summary | Add Synopsis


In a plane! In a steam bath! In a discotheque! IT'S SUPER STUD! See more »


Comedy | Romance


R | See all certifications »

Did You Know?


Paul Bongard: [in slow motion] Where's the boat?
Paul's father: [in Paul's mind] You missed it... son.
See more »

Alternate Versions

The version that runs on the Fox Movie Channel is cut by 10 minutes. See more »


Referenced in P.S. I Love You (2007) See more »


We're Almost There
Music and Lyrics by Mark Shekter
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User Reviews

pretty much a mess
22 July 2005 | by sore_throatSee all my reviews

The basic plot of this film is about a producer (or was it director?) in the advertising industry and his problems with his profession and women.

This had been described to me as a satire on advertising, but it really isn't (though it does poke fun here and there). I won't dislike a film for not being what I thought it would be, but I will if the film isn't what it tries to be. Half the time I didn't know what it wanted to achieve, and during the first half hour I often found it to be a little confusing. It almost seemed like it had been heavily cut, and since I saw it on FMC maybe it was.

The main reason this film fails is because it can't decide if it wants to make a statement, be a comedy, be hip (for the time), be different, be traditional. It pretty much tries to do all that and it doesn't have the ability or resources to do so.

The last twenty minutes or so really sunk the film for me, when it decided to try and become dramatic but instead became what almost seemed like a parody.

If you find 1970s cinema or culture interesting you may want to watch it. I do give it credit for being somewhat distinct, though I think that happened accidentally.

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Release Date:

30 April 1971 (Sweden) See more »

Also Known As:

BSアイ・ラブ・ユー See more »

Company Credits

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Technical Specs


| (FMC Library Print)

Sound Mix:




Aspect Ratio:

1.85 : 1
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