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The Horse in the Gray Flannel Suit (1968)

Frederick Bolton has to solve two problems. First, his boss has instructed him to come up with a reasonable campaign to promote a new product, a stomach pill named "Aspercel" - by tomorrow.... See full summary »


Norman Tokar


Eric Hatch (book), Louis Pelletier




Cast overview, first billed only:
Dean Jones ... Fredrick 'Fred' Bolton
Diane Baker ... Suzie 'S.J.' Clemens
Lloyd Bochner ... Archer Madison
Fred Clark ... Tom Dugan
Ellen Janov Ellen Janov ... Helen Bolton
Morey Amsterdam ... Charlie Blake
Kurt Russell ... Ronnie Gardner
Lurene Tuttle ... Aunt Martha
Alan Hewitt ... Harry Tomis
Federico Piñero ... Lorendo
Florence MacMichael ... Catherine
Joan Marshall ... Mimsey
Robin Eccles Robin Eccles ... Judy Gardner
Adam Williams ... Sergeant Roberts
Norman Grabowski ... Truck Driver


Frederick Bolton has to solve two problems. First, his boss has instructed him to come up with a reasonable campaign to promote a new product, a stomach pill named "Aspercel" - by tomorrow. The second problem is Fred's daughter, Helen. She is absolutely fond of horses, takes riding classes and has already had decent success in some competitions. Her biggest wish is to own a horse herself, a dream her father cannot afford at all. Now Fred tries to solve both problems at once by simply combining them: A horse named "Aspercel", ridden by his daughter should bring the name of the pill into the papers and make Helen happy, too. But there's still one more obstacle: Helen and Aspercel of course have to win a few jumping competitions to make this idea work. Written by Alto Speckhardt <s_aspeck@student.uni-ulm.de>

Plot Summary | Add Synopsis


Tally Ho! Ho! Ho!...It's the MERRIEST-GO-ROUND of the Year! See more »


Family | Comedy | Drama


G | See all certifications »

Parents Guide:

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Did You Know?


During jumping practices, Suzie is never shown wearing a helmet. See more »


The exact same article-text ("While deliberations of the committee were held in private..." etc.) is shown for two different newspaper articles about Aspercel in the Washington DC horse competition. See more »


Fredrick 'Fred' Bolton: [Applauding S.J] That's absolutely t - t -
Suzie 'S.J.' Clemens: [Riding bareback] Now you try it again and don't depend on the reins. Balance. legs. Make him know what you want him to do.
Helen Bolton: [On Aspercel bareback] Okay, I'll try. Come on, Aspie. Communicate.
See more »

User Reviews

A Horse of course
21 July 2012 | by bkoganbingSee all my reviews

Making a play on the Gregory Peck/Jennifer Jones film of the Fifties, The Horse With The Grey Flannel Suit is about an advertising man who thinks of a brilliant idea to help his daughter with her horseback riding hobby. A most expensive proposition if one owns one's own horse as Ellen Janov's riding instructor Diane Baker suggests.

The suit is Dean Jones and no one tries to put the horse in a suit. His idea which he pitches to the owner of the advertising firm is to buy a horse and train it as a show horse and have it win the junior riding championship in Washington, DC. Along the way and quite by accident with Dean Jones discovering it rather uncomfortably, they find out that the horse is a jumper which opens all kinds of new possibilities.

Jones and Baker are a nice fit in the leads and Ellen Janov is good as the daughter who does come over like a real kid. Maybe she was just a kid and it wasn't acting. Her career was over shortly and I read with sadness that she died in a fire in the next decade.

This film was also the farewell big screen appearance of Fred Clark who mastered the slow burn as if he understudied Edgar Kennedy. Clark plays Jones's boss who is inpatient to see results in the form of publicity. The horse's name is Aspercel which is a generic tummy pain medication they're trying to sell. I wish the film had more of Morey Amsterdam who plays a rather madcap ad man.

The Horse In The Grey Flannel Suit may yet see a remake from The Magic Kingdom. I can see Jim Carrey for instance in the Dean Jones role. Until then, this will do nicely.

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Release Date:

26 December 1969 (Ireland) See more »

Also Known As:

The Horse in the Gray Flannel Suit See more »

Company Credits

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Technical Specs


Sound Mix:

Mono (RCA Sound Recording)


Color (Technicolor)

Aspect Ratio:

1.37 : 1
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