Another 1960's collaboration from director Michael Winner with actor Oliver Reed, I'LL NEVER FORGET WHATS'ISNAME has an obvious and incredibly intended message from the get-go as Reed, a young and successful ad man, comes to work wielding an ax, destroying his own desk before quitting to his literally big boss Orson Welles, who, with every significantly-spoken one-liner, represents the evils of commercialism...
The movie feels like either a direct sequel to an original story showing how Reed's Andrew Quint became a success or that it started twenty-minutes in... Either way, with so much anger towards this occupation right off the bat... or ax... the writer has more things to say than the characters...
In this case Peter Draper of Winner/Reed's first and overall greatest joint, THE SYSTEM aka THE GIRL-GETTERS, which took time to flesh-out Reed and his cronies strategically chasing girls...
Not much different in Reed's specific case: while he quit a lucrative job for an old position writing for an indie magazine, he still loves (and is loved by) the ladies, including separated wife Wendy Craig, seductive lover Marianne Faithful and this film's innocent ingenue Carol White...
Who's the best thing going here... the POOR COW starlet playing a kind of comparably naive and ambiguous witness (the jerks are jerks and the good guys perfect idealists) for both Reed and the audience as director Winner... using surreal/psychedelic montages and flashbacks popular in this era, herein showcasing London's Swinging Sixties... traipses through a partial mind-trip sporadically weaving in and out of reality...
Before ultimately finding a genuine plot-line when Reed, forced back into working for the monopolizing Orson, finds his revenge by making a loaded, telegraphed thus predictable commercial in a counter-culture study that's often easier on the eyes (creative/intriguing visuals) than ears (forced/contrived dialogue).
