I'll Never Forget What's'isname

Although constructed around "swinging " London this tale of futility in the pursuit of happiness endures. Oliver Reed will come as a surprise to most people who would not have thought the latter day hell raiser could deliver such a sensitive performance as the central character Andrew Quint.

A successful advertising exec Quint belabours the notion of a simple life and eschews the trappings of his current situation ( both professional and domestic ) to work at a small literary magazine with a friend from his days at Oxford. These trappings include two mistresses and an ex wife. The scenes with the mistresses are perhaps the least pleasing of the whole film.

"I never really saw the money anyway, it came in and went out ; if I felt like being successful I'd go and buy a new shirt"

A series of symbolic events unfold ( most notably a public school reunion and the pointless death of his new girlfriend )which only serve in Quint considering joining an equally exploitative competitor to the ad agency he quit at the outset.