In 1902, Adam Adamant is lured into a trap by his arch nemesis 'The Face' and frozen in ice for eternity. That is until he is accidentally freed by workmen in 1966. Bewildered to find himself in the Swinging Sixties, Adamant is taken in by mod girl and lifelong fan Georgina Jones. When Georgie's grandfather is killed by a couple of thugs, Adamant decides his services are once again needed.
Adamant rescues Georgie from two motorcyclists who were chasing her because of a stick of rock candy. Inside they find a incomprehensible diagram which leads them to Blackpool to investigate. When Punch and Judy man William E. Simms overhears the villains plotting to kill Adamant, he decides to intervene.
Benjamin Kinthly steals a secret formula with the intention of making the entire UK addicted to the smell of his washing detergent 'Cloud 7'. Even Georgie and Simms become infatuated, leaving it to Adam Adamant to find the antidote before it's too late.
After a strange girl comes to Adam, dying, from a gambling club, he goes there, and Miss Jones takes a job as a waitress. The owner is scheming to next kill an Arab sheik and set his weak son up to replace him.
The conveniently-timed deaths of a number of rich businessmen appear to have taken place shortly before they were due to receive large tax demands, arousing the suspicions of the Inland Revenue. The only common factor seems to have been their psychiatrist; Adam Adamant, posing as a harassed financier, makes an appointment with the man, who concludes from his patient's unusual mental history that he is suffering severe delusions and takes the opportunity to prescribe a stay at a sinister health resort.
The Italian Vice Consul's wife drops dead in Adam Adamant's arms, leading him to investigate a string of similar deaths. It soon transpires her dress was bugged and booby-trapped by fashion designer Roger Clair. But by the time Adam learns this, Georgina is already wearing one of Roger's creations.
Lord Pearmains exclusive parties routinely end with sacrificial ceremonies and lead to blackmail of high ranking government employees. When Adamant investigates and Georgina takes a job as a domestic at Pearmain Hall, both end up in danger of being the next victim.
Georgie's afternoon bottled party turns into a group bank robbery followed by amnesia for all concerned. After posting bail for Miss Jones, Adam Adamant investigates the cause of the subliminal criminal instructions: a single record produced by Hypersonic.
BBC equipment is being stolen and some newscasters are kidnapped, only to return speaking of the end of the world. Dr. Mort, who's profession is predicting the apocalypse, sets the date of his latest prophesy to September 30th.
A deadly virus has been discovered by accident and naturally it is almost immediately stolen. Adamants only clue requires him to witness the tail end of a beauty contest won by none other than Georgina Jones. Sinoda, owner of the Café Val Deum and organizer of the monthly contest offers Georgie a chance to build the world anew after the virus cleanses it of ugliness.
The deaths of several important men leads Adamant to the Gentlewomen's Charity League. Georgie finds employment in the club's cloak room. But despite Adamant serving as a bodyguard, the League still manages to execute their next target.