Every time I read the threads about the comparison between these shows, I must question the age of the writer. While both shows were based upon very beautiful magical ladies, they had very different reasons to exist. I grew up watching both of these shows in the 60's, and liked each of them very differently. Bewitched was created after the success of the movie "Bell, Book, and Candle" (staring Jimmy Stewart and Kim Novak). In the early sixties, the women's movement was strong and changed the shape of society. June Cleaver (Leave it to Beaver) cleaning the house in "pearls and high heels" was to be challenged. Bewitched offered a love story between a husband and wife, where the wife had real power (in this case Samantha's magic). This presented a new tension to what viewers were used to (although it always ended with a love note). With Jeannie, we have a great deal of sexual tension created! What man would not wish for a beautiful magical servant, albeit deviant at times. Kinda sexy in the sixties when sexual openness was being discussed for the first time (although not directly in the media). Bewitched, I would argue, was marketed towards both sexes (men wanting a Samantha, and women wanting to be her), and IDOJ being more of a men's fantasy series where many women watched just to see Jeannie get even. Both good shows in my book!
