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Madison Avenue (1961)

TV-PG | | Drama | 7 January 1962 (USA)
An adman and an ad woman put a dangerous milk tycoon in line for the White House.


H. Bruce Humberstone (as Bruce Humberstone)


Norman Corwin (screenplay), Jeremy Kirk (novel)


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Complete credited cast:
Dana Andrews ... Clint Lorimer
Eleanor Parker ... Anne Tremaine
Jeanne Crain ... Peggy Shannon
Eddie Albert ... Harvey Holt Ames
Howard St. John ... J.D. Jocelyn
Henry Daniell ... Stipe
Kathleen Freeman ... Miss Thelma Haley
David White ... Stevenson Brock
Betti Andrews Betti Andrews ... Katie Olsen
The Style Sisters The Style Sisters ... Vocal Trio
Ronnie Brown Ronnie Brown ... Pianist


An adman and an ad woman put a dangerous milk tycoon in line for the White House.

Plot Summary | Plot Synopsis

Plot Keywords:

advertising | based on novel | See All (2) »


The Ivy-League Jungle!




TV-PG | See all certifications »






Release Date:

7 January 1962 (USA) See more »

Also Known As:

Inferno a Madison Avenue See more »

Company Credits

Production Co:

Twentieth Century Fox See more »
Show more on IMDbPro »

Technical Specs


(FMC Library Print)

Sound Mix:

Mono (Westrex Recording System)

Aspect Ratio:

2.35 : 1
See full technical specs »

Did You Know?


Suzy Parker, Hope Lange, Joan Collins and Dana Wynter all turned down offers to play roles that eventually went to Jeanne Crane and Eleanor Parker. See more »


Wires are clearly visible attached to radio-controlled model airplane. See more »


Milk Song
by Harry Harris
See more »

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User Reviews

Only for fans of the lead actors.....
5 September 2003 | by Poseidon-3See all my reviews

This obscure (at least until the Fox Movie Network unearthed it recently) drama revolving around the advertising world pales in comparison to other movies featuring corporate intrigue like "Executive Suite" and "Patterns". Andrews plays a hot shot ad exec who's too bright for his own good, which gets him canned by his employer. Seeking revenge, he decides to use every trick he can think of to climb to the top and steal away his former employer's biggest account. Along the way he uses and sometimes abuses a variety of people. The film is not quite as exciting as this description may lead one to believe. Andrews (never the most expressive of actors) gives a pretty straightforward performance with little creativity or style. Crain plays an on-again/off-again squeeze of Andrews. She is in just slightly over her head as the calculating and worldly character, but comes out fairly well. Parker has, perhaps, the showiest role as a partner to Andrews. She goes from glum and drab to ultra-sophisticated and gorgeous in just a day or so under his tutelage. (Oddly, there is no credited costume designer even though she sports one particular stunning ensemble and the film has an array of suits and dresses throughout that SOMEONE had to have worked on!) Albert effectively plays a child-like dunderhead who is built up by Andrews as a tool for greater power. The great Daniell is shamelessly wasted in a tiny part as a curmudgeonly executive, but manages to impress despite this. The inimitable Freeman has a nice little part as a secretary. The film is as slick as the sort of ads it purports to ruminate about. Unusual for a movie about advertising, there is never so much as a glimpse of any artwork or campaign designs. Instead, there's a horrid little ditty called the Milk Song sung in harmony by three ladies dressed in what appear to be Crain's old costumes from 1945's "State Fair". These chickadees chirp their sweet little song as a row of ad execs glow with appreciation. Yeah.....It's a real jungle out there! Though watchable, the film doesn't really catch fire and the various names of the businessmen become confusing at times since the script is so pedestrian. Attempts at shorthand, snappy dialogue often just leave the viewer wondering what the characters are even talking about. (A plot like this shouldn't be so hard to follow!) "Bewitched" viewers may get a lift out of seeing White ("Mr. Tate") in a straight role.

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