Approaching his senior years, widowed Manbei Kohayagawa is the owner of a small family run sake brewery in Kyoto. Hisao, his daughter Fumiko's husband, works for the company. Another daughter, Osaka based Akiko, who works at an art gallery, is widowed, her deceased husband who decided not to work in the family business, but maintain his own career as a college professor. Kohayagawa's third and last daughter, Noriko, a clerk in an office, has never been married, but is now of marrying age. Because the business is not doing well as it cannot compete with the larger sake companies, Kohayagawa wants to ensure that all his daughters are taken care of financially, which means finding husbands for both Akiko and Noriko, that task which is aided by Kohayagawa's younger brother-in-law, Yanosuke Kitagawa. Akiko and Noriko know about the arrangements with the potential husbands - although Akiko's first "date" is more of a surprise to her - and generally go along with the dates as are requested ...