Deke Rivers is a delivery man who is discovered by publicist Glenda Markle and country-western musician Tex Warner who want to promote the talented newcomer to fame and fortune, giving him every break he deserves. Romantic complications arise as Susan, another singer in the group, offers him devoted admiration as Glenda leads him on with promises of a golden future.Written by
It's not my future you care about, it's your's. It's what I can do for you. You don't care about me, or about Tex, or about anybody but yourself.
You've got fifteen minutes to get on that stage and find out if you've even got a future.
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"Loving You", the King's second movie, succeeds by using his own raw personality and talent and a version of his real-life rise to fame as a backdrop; the songs, too, are far better than many of the musical films he would churn out in the 1960s. Elvis himself makes use of his young rebel status as Deke Rivers, a driver who joins a country music outfit and causes havoc with his wild rock 'n roll style. His own band appear (Scotty Moore, DJ Fontana, Bill Black) and there is even a glimpse of Elvis' mum Gladys in one of the audiences.
In the cast alongside Elvis are Lizabeth Scott as the predatory Glenda, Wendell Corey as her on-off boyfriend and bandleader Tex, and pretty Doleres Hart as the love interest for Deke. The film also benefits from carefully planned Technicolor and some imaginative costumes for Presley to kick start his movie image. Enjoyable and very watchable, and somewhat ahead of its time.
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