6 user
The King of the Elves comes to help a failing shoemaker industrialize through the doctrine of industrial capitalism.


Friz Freleng


Warren Foster (story)




Uncredited cast:
Mel Blanc ... Sylvester (voice) (uncredited)
Arthur Q. Bryan Arthur Q. Bryan ... Elmer Fudd as King of the Elves / Elf (voice) (uncredited)
Daws Butler ... Shoemaker / Elf (voice) (uncredited)


Elmer Fudd is the progressive King of industrial Elves. He visits an outmoded shoemaker's shop to extol the virtues of mass production capitalism to the shoemaker, whose pet cat, Sylvester, uses the magic word, "Jehosophat" to turn Fudd's elf helper into a mouse and chases him around the shoemaker's shop. Written by Kevin McCorry <mmccorry@nb.sympatico.ca>

Plot Summary | Add Synopsis







Release Date:

13 October 1956 (USA) See more »

Also Known As:

Det magiske ord See more »

Company Credits

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Technical Specs


Sound Mix:



Color (Technicolor)

Aspect Ratio:

1.37 : 1
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Did You Know?


Production was underwritten by the Alfred P. Sloan Foundation. See more »


Elmer Fudd as King of the Elves: A manufacturer who sticks to old equipment cannot compete, and must fail. To survive, he must persuade people to risk savings in his business. He can then buy new equipment, increase production, and show a profit.
Shoemaker: And he keeps the profit?
Elmer Fudd as King of the Elves: Oh no, that's what a lot of people think. But he doesn't. Out of profit, he must pay dividends to investors. Profit must be put back into the business to fund newer and better machinery.
Shoemaker: Spend his profit on machinery? When does it all end?
Elmer Fudd as King of the Elves: It never ends! ...
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Follows Heir-Conditioned (1955) See more »


The Gold Diggers Song (We're in the Money)
Music by Harry Warren
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Frequently Asked Questions

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User Reviews

Has to be seen to be believed
29 September 2015 | by utgard14See all my reviews

A completely bizarre short apparently meant to tap into the struggling small businessman market that was watching cartoons at the time and convince them mass production was the solution to all their financial difficulties. It's basically a warped take on the Shoemaker & the Elves story, with Elmer as the king of the elves who sends one of his underlings to find out why the shoemaker is still using elf labor in the 20th Century. He needs to be using human slave labor, not elves! There's also an equally strange subplot about the shoemaker's cat, Sylvester, tricking the elves into saying "Jehoshaphat" because that turns them into mice. The animation is nice and colorful. The music is cheery and upbeat. Good voice work from Mel Blanc, Arthur Q. Bryan, and Daws Butler. It's never funny (intentionally, at least) but there's something weirdly fascinating about it. An interesting curio for sure.

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