Assessing box office without adjustment is like the Labor Dept. calculating the consumer price index without correcting for inflation. Today’s average ticket price bears no resemblance to those of prior decades. And, unlike books and downloads, which track not the price tag but the units sold, North American movies sales are calculated solely by revenue. European cinemas track both admissions and ticket sales, presumably to avoid this problem. The North American system leads to a lot of skewed figures, and announcements like Sony’s.
None of this should diminish the unexpectedly strong response to the “Jumani” sequel. The reboot of the very strong 1995 Robin Williams-starrer doubled the most optimistic expectations with its Christmas release. The film had