6.2/10
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It Happens Every Thursday (1953)

Approved | | Comedy | 22 April 1953 (USA)
A New York couple takes over a small town newspaper.

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Writers:

(screenplay), (novel) | 2 more credits »
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Cast

Complete credited cast:
... Jane MacAvoy
... Bob MacAvoy
... Fred Hawley
... Jake
... Chet Dunne (as Palmer Lee)
Harvey Grant ... Steve MacAvoy
Jimmy Conlin ... Matthew
... Mrs. Eva Spatch
... Myron Trout
... Mrs. Lucinda Holmes
Edith Evanson ... Mrs. Peterson
... Homer
Kathryn Card ... Mrs. Dow
... James Bartlett
... Mayor Hull
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Storyline

New York reporter Bob MacAvoy is persuaded by pregnant wife Jane to buy a broken-down weekly newspaper in Eden, California. They have humorous problems with small town mores and eccentric citizens. But their schemes to increase circulation get them in over their heads. Written by Rod Crawford <puffinus@u.washington.edu>

Plot Summary | Add Synopsis

Taglines:

They've got a brand new baby ... a second-hand car ... and they're stuck in a one horse town!

Genres:

Comedy

Certificate:

Approved | See all certifications »
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Details

Country:

Language:

Release Date:

22 April 1953 (USA)  »

Also Known As:

Jede Woche neu  »

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Box Office

Budget:

$617,085 (estimated)
See more on IMDbPro »

Company Credits

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Technical Specs

Runtime:

Sound Mix:

(Western Electric Recording)

Aspect Ratio:

1.37 : 1
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Trivia

Loretta Young's final movie. See more »

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User Reviews

 
Slight but enjoyable.
3 August 2016 | by See all my reviews

"It Happens Every Thursday" is a pleasant but undistinguished film. It's a shame, as it turned out to be Loretta Young's last movie and after a long career, you would have hoped it would have ended on a higher note than this.

The set-up for this film makes no sense...though it certainly isn't without precedent. Much like in films like "George Washington Slept Here", "The Egg and I" and "Mr. Blandings Builds a Dreamhouse", the film is about some city folk giving up everything and moving to the country. However, compared to the boobs in these other films, the characters in "It Happens Every Thursday" seem to have a lot less motivation and their move is much more inexplicable. Think about it....two New Yorkers with no experience in the newspaper business use all their savings to buy a tiny paper in a tiny country town. Why? Well, we really have no idea--and this is the biggest weakness of the film.

Fortunately, apart from this HUGE plot hole, the rest of the picture is pleasant and modestly entertaining as the couple (John Forsythe and Young) try their darnedest to make a go of it. It's less a comedy...and more a slice of life. The actors in this (and the supporting cast is quite good) try their best but the picture never really rises above mediocrity.


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