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Maytime in Mayfair (1949)

An English playboy gentleman is broke when he inherits London's leading dress store in the posh Mayfair district. Instead of selling it for cash, he enters the business of "rags" for riches and romance.


Herbert Wilcox


Nicholas Phipps (screen play)


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Cast overview:
Anna Neagle ... Eileen Grahame
Michael Wilding ... Michael Gore-Brown
Peter Graves ... D'Arcy Davenport
Nicholas Phipps ... Sir Henry Hazelrigg
Thora Hird ... Janet
Michael Shepley ... Shepherd
Tom Walls ... Inspector
Max Kirby Max Kirby ... Mr. Keats
Desmond Walter-Ellis Desmond Walter-Ellis ... Mr. Shelley
Tom Walls Jr. Tom Walls Jr. ... Policeman
Doris Rogers Doris Rogers ... Lady Manbury-Logan-Manbury
Mona Washbourne ... Lady Leveson


Penniless man-about-town Michael Gore-Brown is delighted to hear he has been left a high-class Mayfair fashion salon. His intention is to sell it as quickly as possible, but on meeting Ellen, chief designer and manager, he quickly changes his mind and turns his attention to courting her. Across the street a rival dress-maker is also after the shop, and Ellen, and is quite prepared to use whatever foul means are needed. Written by Jeremy Perkins {J-26}

Plot Summary | Add Synopsis


Musical | Romance


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Release Date:

14 September 1949 (UK) See more »

Also Known As:

Dansende hjerter See more »

Company Credits

Show more on IMDbPro »

Technical Specs


Sound Mix:

Mono (Western Electric Sound)


Color (Colour by) (Technicolor)

Aspect Ratio:

1.37 : 1
See full technical specs »

Did You Know?


The person who "dumbfounded" Mayfair, mentioned in the opening credits, is Sir Stafford Cripps (1889-1952), a Labour Member of Parliment from 1931 to 1950 representing Bristol. As a member of Clement Attlee's government, he was responsible for selling British jet engine technology to the Soviets in 1946. See more »


When Janet tells Eileen that Mr. Keats and Mr. Shelley are in the office with Michael, Eileen asks who they are. Yet, she saw a telegram just the day before from Keats and Shelley to D'Arcy about their buying Michael's dress shop for a trifle. See more »


Nigchtclub doorman: [Eileen and Michael have just hurried out of the club] Why, Miss Grahame, didn't I talk to you just...
Eileen Grahame: Yes, Jimmy, you did.
Nigchtclub doorman: Thought so. Taxi sir, or are you going back again?
Michael Gore-Brown: No, we just came out.
See more »

Crazy Credits

Opening credits: MAYFAIR a District in the Heart of London MAYFAIR FOUNDED in 1750 by Thomas Howard ! MAYFAIR CONFOUNDED in 1920 by Michael Arlen !! MAYFAIR DUMBFOUNDED in 1948 by Sir Stafford Cripps !!! See more »


Featured in McVicar (1980) See more »


I'm Not Going Home
Written by Kermit Goell and Fred Prisker
See more »

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User Reviews

An interesting period piece
5 December 2003 | by michaelhicklinSee all my reviews

A piece of froth from post war Britain. Its chief interest nowadays is that it is so evocative of the gentitlity and manners which used to be an integral part of British life and now isn't. It is never a good idea for a successful series to grow self-indulgent as the Neagle/Wilcox series was by this time. At one stage Wilding describes the leading lady as "putting one in mind of Anna Neagle" and elsewhere Graves is divested of a "Michael Wilding Fan Club" card by the policeman. However it is well photographed, the dance numbers still stand up well and all in all it is a nice way to pass a couple of hours.

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