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Maytime in Mayfair (1949)

An English playboy gentleman is broke when he inherits London's leading dress store in the posh Mayfair district. Instead of selling it for cash, he enters the business of "rags" for riches and romance.


Herbert Wilcox


Nicholas Phipps (screen play)


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Cast overview:
Anna Neagle ... Eileen Grahame
Michael Wilding ... Michael Gore-Brown
Peter Graves ... D'Arcy Davenport
Nicholas Phipps ... Sir Henry Hazelrigg
Thora Hird ... Janet
Michael Shepley ... Shepherd
Tom Walls ... Inspector
Max Kirby Max Kirby ... Mr. Keats
Desmond Walter-Ellis Desmond Walter-Ellis ... Mr. Shelley
Tom Walls Jr. Tom Walls Jr. ... Policeman
Doris Rogers Doris Rogers ... Lady Manbury-Logan-Manbury
Mona Washbourne ... Lady Leveson


Penniless man-about-town Michael Gore-Brown is delighted to hear he has been left a high-class Mayfair fashion salon. His intention is to sell it as quickly as possible, but on meeting Ellen, chief designer and manager, he quickly changes his mind and turns his attention to courting her. Across the street a rival dress-maker is also after the shop, and Ellen, and is quite prepared to use whatever foul means are needed. Written by Jeremy Perkins {J-26}

Plot Summary | Add Synopsis


Musical | Romance


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Release Date:

14 September 1949 (UK) See more »

Also Known As:

Dansende hjerter See more »

Company Credits

Show more on IMDbPro »

Technical Specs


Sound Mix:

Mono (Western Electric Sound)


Color (Colour by) (Technicolor)

Aspect Ratio:

1.37 : 1
See full technical specs »

Did You Know?


This film was the second most popular picture at the UK box office in 1949, behind The Third Man (1949). See more »


When Janet tells Eileen that Mr. Keats and Mr. Shelley are in the office with Michael, Eileen asks who they are. Yet, she saw a telegram just the day before from Keats and Shelley to D'Arcy about their buying Michael's dress shop for a trifle. See more »


Eileen Grahame: Mr. Gore-Brown, I feel you should know that in the last few minutes, your gross income has dropped 1,200 pounds a year.
Michael Gore-Brown: Why?
Eileen Grahame: Mrs. Anstruther.
Michael Gore-Brown: I'm sorry, but she looked terrible. My old Aunt Prudence used to say...
Eileen Grahame: Whatever your old Aunt Prudence said, if Mrs. Anstruther thinks she looks wonderful in white, she looks wonderful in white.
Michael Gore-Brown: I only intended to help. I'd do the same for a lame dog...
Eileen Grahame: It's quite apparent that you do not approve of the old-fashioned policy of this establishment. Though ...
See more »

Crazy Credits

Opening credits: MAYFAIR a District in the Heart of London MAYFAIR FOUNDED in 1750 by Thomas Howard ! MAYFAIR CONFOUNDED in 1920 by Michael Arlen !! MAYFAIR DUMBFOUNDED in 1948 by Sir Stafford Cripps !!! See more »


Featured in McVicar (1980) See more »


Written by Gabriel Ruiz and Ricardo Lopez
English Lyrics by Sunny Skylar
See more »

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User Reviews

Silly a*** in Mayfair
24 June 2016 | by verna-aSee all my reviews

No doubt Michael Wilding had his fans at the time (and even now) but for me he is trading on a charm doesn't in fact possess in this story. To be fair I am saying story rather than performance because the silliness really is at the story and script level, and Wilding is delivering what is required by both. By virtue of an unexpected inheritance he breaks in on the Neagle character's successful fashion business and he and his buddy set about spoiling it in small ways and then a large way. His behaviour is insensitive and irritating but clearly is intended to be accepted as whimsical and charming, and eventually irresistible to Neagle. A real person with self-respect would have socked him and walked off the job well before she does in this film. I was born the year after this film was made, and so I have had a good chance to observe how much attitudes to women have changed - or not changed as much as they should. I can see presented uncritically in this film some of the fundamental disrespect of women which is still so toxic to our culture today. In between repeatedly muttering "that ain't funny" I did enjoy some of the aspects of this film (eg the costumes). Neagle does a respectable job of her dancing although I take it the dancing in the major dance sequences is done by a lookalike double. In closeups she is heavily painted and clearly is no spring chicken. Yet her character is described as a "girl". She is a lovely, dignified and ladylike woman, and very credible as a successful businessperson, which many might think is better than being a girl.

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