Viewers who stick around for the ads either during the April 8th or the April 15th broadcast of NBC’s late-night institution will glimpse a spot for Verizon written by “Weekend Update” anchor Colin Jost and featuring cast member Kenan Thompson. The bespoke pitch is part of an ongoing effort by NBC and executive producer Lorne Michaels’ hardworking crew of satirists to make the show more compelling to watch live, rather than via clips the next morning.
“Everyone is struggling now in a world where there is so much media,” Michaels told Variety in an interview. “We are all competing for sponsors, and everything is being reinvented. ‘SNL’ has been reinventing itself from season two.”
“Saturday Night Live