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For Beauty's Sake (1941)

An assistant astronomy professor is shocked when his aunt's final wishes require him to manage her beauty salon for two years, or he will inherit nothing, only to discover that some of its workers are leaders of a blackmailing operation.


Shepard Traube


Walter Bullock (screenplay), Ethel Hill (screenplay) | 2 more credits »




Cast overview, first billed only:
Ned Sparks ... Jonathan B. Sweet
Marjorie Weaver ... Dime Pringle
Ted North ... Bertram Erasmus Dillsome
Joan Davis ... Dottie Nickerson
Pierre Watkin ... Middlesex
Lenita Lane ... Dorothy Sawter
Richard Lane ... Mr. Jackman
Lotus Long ... Ann Kuo
Glenn Hunter ... Rodney Blynn
Lois Wilson ... Mrs. Lloyd Kennar
John Ellis John Ellis ... Lloyd Kennar
Olaf Hytten ... Father McKinley
Tully Marshall ... Julius H. Pringle
Phyllis Fraser ... Julia
Isabel Jewell ... Amy Devore


A woman-hating astronomy professor, Bertram Dillsome, inherits a swank beauty salon in a New York hotel from his aunt. His New York arrival beings an unexpected fanfare of publicity arranged by Diane "Dime" Pringle, who had met and fallen in love with Bertram at a college lecture, and has convinced her father, Julius H. Pringle, to allow his press agent, sour-puss Jonathan Sweet, to handle Bertram's publicity. The beauty shop is soon deluged with clients until actress Amy Devore hits it with a fraudulent suit for infecting her face. Bertram finds a recording made by his aunt before her death that hints at mysterious happenings at the salon, involving a Mrs. Kennar. Suspecting that his aunt had been murdered, Bertram and Dime call Mrs. Kennar to the salon but, before they see her, Ann Kuo, a Chinese attendant at the salon, and Rodney Blynn, confront her and she leaps from the window to her death. Amy tells Bertram she will not press her suit if he will allow her to take over the salon ... Written by Les Adams <longhorn1939@suddenlink.net>

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COMEDY! ROMANCE! MYSTERY! (original ad - all caps) See more »




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User Reviews

Before Johnny B Goode, there was Jonny B Sweet
30 March 2011 | by abchulettSee all my reviews

This rarely-seen comedy/mystery has recently turned up on a DVD from oldietv dot com, and I had just recently bought the poster online so felt compelled to pick up the DVD. As expected it's not exactly a Great Film, but is not at all disappointing within those expectations.

The remarkably wooden Ted North plays a cloistered stargazer who inherits his aunt's thriving beauty salon. Ditzy Marjorie Weaver meets him, becomes wildly infatuated, and pulls some strings behind his back to hire unscrupulous publicist Ned Sparks (as Jonathan B. Sweet) to ensure the shop becomes even more successful. As it turns out, not only hairstyles and makeovers are en vogue at the salon, and thereby hangs the tale, though it's rather clumsily told, befitting a rushed low-budget production.

Ned is in fine form, turning this completely B picture into something watchable, but he's not alone. The discovery for me is that his scene stealing is matched by that of Joan Davis, previously known to me only for her equally hilarious turn in 1938's John Barrymore comedy "Hold That Co-Ed," coincidentally also featuring Ms. Weaver.

The DVD cost me $15 plus shipping, but the scene of an oversedated Ned in drag (yes, you read that right) is by itself worth the cost of admission. Absolutely a must-see for fans of the original Squidward, of whom the animated version is of course a mere pale imitation.

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Release Date:

6 June 1941 (USA) See more »

Company Credits

Production Co:

Twentieth Century Fox See more »
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Technical Specs


Sound Mix:

Mono (RCA High Fidelity Recording)

Aspect Ratio:

1.37 : 1
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