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Beautiful blonde Virginia Bruce (as Joan Butterfield) is "one of the richest heiresses in the world," but can't find happiness among the yacht set, so she runs away from home to join the huddled masses in New York City. Quickly, Ms. Bruce meets brassy Pasty Kelly (as Peggy O'Brien), who helps her get a job in a department store. Don't tell anyone, but the department store is owned by Bruce's wealthy family. Bruce enjoys her life as a commoner, pretending to be "Joan Baker", and rooming with Ms. Kelly. But, she is being pursued by handsome reporter Fredric March (as Bill Spencer), who is assigned to find the missing heiress. How long will it take before they fall in love…

This film seems to be most often compared to "It Happened One Night", but is really more like several other films. The mistaken identity, or going-undercover-as-a-poor-department-store-worker and falling-in-love plot is much more akin to films like Kathleen Norris' "My Best Girl" (with the genders reversed). Imitation can be the sincerest form of flattery, but "There Goes My Heart" is much more derivative than fresh. There are intermittently funny moments - for example, Kelly's demonstrating how to use a "Vibrato" while a deadpan Marjorie Main tries to buy a "Fireless Cooker". Nancy Carroll, who left films after this appearance, is obviously underutilized. And, watch for Harry Langdon as an opportunistic minister, near the film's end.

***** There Goes My Heart (10/13/38) Norman Z. McLeod ~ Fredric March, Virginia Bruce, Patsy Kelly