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September in the Rain (1937)

The rain is outdoors; the action is indoors, in a grocery store, where the characters on product labels come to life (along with one real worm). While much of the picture features ... See full summary »


Friz Freleng (as I. Freleng)


Tedd Pierce (story) (as Ted Pierce)




Credited cast:
James C. Morton ... Various (voice)
Wini Shaw ... Blue Dye Bottle / Morton Salt Girl (voice)
Danny Webb Danny Webb ... Various (voice)


The rain is outdoors; the action is indoors, in a grocery store, where the characters on product labels come to life (along with one real worm). While much of the picture features characters in blackface, and hence is usually censored, the remaining part includes a bottle of blueing singing "Am I Blue", a snake charmer from a coffee can playing for a tube of toothpaste, an elegant dancing couple from cigarette packs, the umbrella girl on a salt box under a waterfall, and some baby chicks from cleanser cans chasing the aforementioned worm. Written by Jon Reeves <jreeves@imdb.com>

Plot Summary | Add Synopsis







Release Date:

18 December 1937 (USA) See more »

Company Credits

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Technical Specs


(cut) | (uncut)

Sound Mix:




Aspect Ratio:

1.37 : 1
See full technical specs »

Did You Know?


Celebrity caricatures are (in order): Al Jolson, Ethel Waters, Fred Astaire and Ginger Rogers, Fats Waller, and Louis Armstrong. See more »

Alternate Versions

On the rare times that this cartoon airs on US television, a substantial amount of footage is censored, totaling up to more than 4 minutes missing. This censored footage is of carictures of famous black entertainers from that time period that come to life off the cover of books. This footage is now deemed "racist". See more »


Edited from Billboard Frolics (1935) See more »


By a Waterfall
Music by Sammy Fain
Lyrics by Irving Kahal
Sung by the girl with the umbrella and the boy in the raincoat
See more »

Frequently Asked Questions

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User Reviews

Music in the grocery store
9 June 2018 | by TheLittleSongbirdSee all my reviews

Love animation, it was a big part of my life as a child, particularly Disney, Looney Tunes and Tom and Jerry, and still love it whether it's film, television or cartoons. Actually appreciate it even more through young adults eyes, due to having more knowledge of it, various animation styles, studios, directors and how it all works.

'September in the Rain' is not one of Friz Freleng's, a director who did many great cartoons and a director held in high admiration by me, best, not being one of his funniest, wittiest or freshest. For relatively early Freleng, 'September in the Rain' is worth watching though he would do much better later. It is never what one would call properly hilarious (but is never unfunny), Freleng's later efforts show more evenness and confidence in directing and the story.

Sure, 'September in the Rain' is quite thin in terms of story, while also feeling far too short, being the shortest cartoon from the studio and Freleng, and choppy (even in the uncut version, when censored it's a butchery).

However, the characters are cute and amusing. Regarding the racial stereotyping, compared to other cartoon criticised for racial stereotyping there is not an awful lot to be offended by, there are stereotypes but found them harmless actually. Just my thoughts.

The cartoon has enough very amusing moments, some variety and there is a good deal of liveliness. Recognising the caricatures is an enormous part of the fun, they are great to spot and they're incorporated well, while there is a good deal of cuteness and charm.

Animation is very good, it's fluid in movement, crisp in shading, vibrant and very meticulous in detail. The music is outstanding, a character of its own and the best thing of the cartoon, it is lovely on the ears, lushly orchestrated, full of lively energy and characterful in rhythm, not only adding to the action but also enhancing it.

Overall, worth watching. 7/10 Bethany Cox

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