Sally Dawson gets Gene to sign a contract to sing on her struggling radio station. Gene is selling horses and unknown to him the sponsor of his program is the tractor company he is competing against. When the ranchers that bought tractors can't make their payments and Maxwell forecloses, the ranchers blame Autry.Written by
Maurice VanAuken <firstname.lastname@example.org>
Slight Gene Autry vehicle will be a disappointment to those hoping by the time it's a full-fledged country-western musical along the lines of similar "b" movies from the period. Gene stars as a cowboy who sells wild horses in auctions with his group from town to town, singing and entertaining the crowds to get their attention. A young woman whose father owns a small town radio station tries to hire him to help out her failing station as a tractor seller wants an act for him to purchase radio time. Gene is not interested, given tractors are competition for his horses, but the girl tricks Roy into signing a contract just to appear on the radio but not letting him know his slot is sponsored by the tractor salesman. Of course the tractor salesman is also a crooked sort who signs the locals to contracts they can't make payments for and the locals blame Gene (WTH?) and go to whup him, of course they can't but good guy Gene tries to right the wrong done in his name.
Gene has some good western numbers but this is a kind of silly story and the leading lady's actions seem as mercenary as the bad guy. The ending is surprising violent with at least one corpse and in Gene's action scenes toward the end are rather brazenly done by a stuntman who scarcely resembles him.
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