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Professional Sweetheart (1933)

Approved | | Comedy, Romance | 9 June 1933 (USA)
A vice-free radio singer wants to experience the dark side of life, so a press agent convinces her sponsor to choose a "professional sweetheart" from her fans.

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(as Maurine Watkins)
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Cast

Complete credited cast:
...
...
...
...
...
O'Connor
...
...
...
Ed - the Announcer
...
Tim Kelsey
Frank Darien ...
Winston Appleby
...
Stu
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Storyline

Radio singer Glory Eden is publicized as the ideal of American womanhood, in order to sell the sponsor's product Ippsie-Wippsie Washcloths. In reality, Glory would like to at least sample booze, jazz, gambling, and men. When the strain of representing "purity" brings her to rebellion, the sponsor and his nutty henchmen pick her a public-relations "sweetheart" from fan mail. But they soon find that young love is not to be trifled with. Includes spicy pre-Code episodes and satirical jabs at a variety of targets. Written by Rod Crawford <puffinus@u.washington.edu>

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Genres:

Comedy | Romance

Certificate:

Approved
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Details

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Release Date:

9 June 1933 (USA)  »

Also Known As:

Careless  »

Company Credits

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Technical Specs

Runtime:

Sound Mix:

(RCA Victor System)

Aspect Ratio:

1.37 : 1
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Did You Know?

Trivia

Working titles were "Careless" and then "The Purity Girl". See more »

Quotes

Herbert Childress: No, no, you're spoiling everything! Here we make her the Purity Girl, the symbol of Youth and Purity, and you give her second-hand men. It won't do!
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Connections

Featured in The Love Goddesses (1965) See more »

Soundtracks

Daybreak
(uncredited)
Written by Hoagy Carmichael
Played instrumentally during a scene in Ginger Rogers' apartment
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User Reviews

 
In Search Of The Purest Anglo-Saxon
17 January 2004 | by See all my reviews

The sponsors of a rowdy radio singer find a somber PROFESSIONAL SWEETHEART to keep her satisfied and out of trouble.

Ginger Rogers dominates this Pre-Code comedy with her saucy performance as the spoiled warbler. This was her first starring role and she makes the most of it, pouting and prancing across the screen (often in her lingerie) talking bold & brassy, but actually just longing for the right male to come along and knock her into submission. Disturbing implications aside, she is an eyeful and a great deal of fun to watch.

Norman Foster deftly underplays his role as a stolid Tennessee backwoodsman whose whole life is commandeered by Ms. Rogers and the avaricious makers of the Ippsie Wippsie wash cloth. His eventual break for freedom, with Rogers in tow, will elicit deep approval from at least one gender in the viewing audience.

A wonderful cast of character actors help support the stars: Gregory Ratoff as Ginger's scheming sponsor; Frank McHugh as his eager beaver press agent; ZaSu Pitts as a silly sob sister; Franklin Pangborn as a nervous decorator; Edgar Kennedy as owner of a rival wash rag company; Allen Jenkins as his factotum; and Sterling Holloway as a slow-talking reporter.

Movie mavens will recognize an unbilled Akim Tamiroff as a hotel room service waiter.


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