6.3/10
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16 user 3 critic

Professional Sweetheart (1933)

A vice-free radio singer wants to experience the dark side of life, so a press agent convinces her sponsor to choose a "professional sweetheart" from her fans.

Director:

William A. Seiter

Writer:

Maurine Dallas Watkins (as Maurine Watkins)
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Cast

Complete credited cast:
Ginger Rogers ... Glory Eden
Norman Foster ... Jim Davey
Zasu Pitts ... Elmerada de Leon
Frank McHugh ... Speed Dennis
Allen Jenkins ... O'Connor
Gregory Ratoff ... Samuel 'Sam' Ipswich
Franklin Pangborn ... Herbert Childress
Lucien Littlefield ... Ed - the Announcer
Edgar Kennedy ... Tim Kelsey
Frank Darien Frank Darien ... Winston Appleby
Sterling Holloway ... Stu
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Storyline

Radio singer Glory Eden is publicized as the ideal of American womanhood, in order to sell the sponsor's product Ippsie-Wippsie Washcloths. In reality, Glory would like to at least sample booze, jazz, gambling, and men. When the strain of representing "purity" brings her to rebellion, the sponsor and his nutty henchmen pick her a public-relations "sweetheart" from fan mail. But they soon find that young love is not to be trifled with. Includes spicy pre-Code episodes and satirical jabs at a variety of targets. Written by Rod Crawford <puffinus@u.washington.edu>

Plot Summary | Add Synopsis

Genres:

Comedy | Romance

Certificate:

Passed | See all certifications »
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Details

Country:

USA

Language:

English

Release Date:

9 June 1933 (USA) See more »

Also Known As:

Careless See more »

Company Credits

Production Co:

RKO Radio Pictures See more »
Show more on IMDbPro »

Technical Specs

Runtime:

Sound Mix:

Mono (RCA Victor System)

Aspect Ratio:

1.37 : 1
See full technical specs »
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Did You Know?

Trivia

"Professional Sweetheart" was Ginger Rogers' first film for RKO and - ironically, since so much of the plot revolves around getting Rogers' character to sign a radio contract - she had not yet signed a long-term contract with RKO when she made this film. See more »

Quotes

Glory Eden: I wanna sin and suffer, and now I'm only sufferin'.
See more »

Connections

Featured in The Love Goddesses (1965) See more »

Soundtracks

Bridal Chorus
(uncredited)
from "Lohengrin"
Music by Richard Wagner
Played at the beginning of the wedding
See more »

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User Reviews

 
precode film about very post-code radio....
16 May 2015 | by calvinnmeSee all my reviews

... and by that I mean that from its beginnings, radio was very strict about the public persona of its radio stars, regardless of what they did in private. The year this film was made - 1933 - was the last full year in Hollywood where anything goes, although these films look like family fare by today's standards.

In this environment, Ginger Rogers is given a dynamite role that really shows her flair for comedy. She plays Glory Eden, "The Purity Girl", the face - and voice - of the Ipsy-Wipsy Wash Cloth radio show. However, in private, the purity girl is the last thing she wants to be. Glory wants to go to Harlem night clubs, smoke, drink, eat rich food, and most of all have some male companionship. So the sponsors decide to appease her and meet her half way. They start a contest looking for the "ideal Anglo Saxon" - the film's words, not mine. They come up with a real naïve hayseed (Norman Foster as Jim Davey). He's a farmer from Kentucky who actually believes Glory's public image is real. He returns to New York with the show's sponsor and now Glory can go out to more public places since she has an "official" male escort.

The one drawback to the film is you never see any real relationship form between the two. It's just suddenly there. Jim just asks Glory to marry him, she agrees - obviously from the heart, because she gives him a passionate kiss. Ipsy Wipsy head Samuel 'Sam' Ipswich claims he'll wait until after the wedding and as a PR stunt have Glory sign her new contract.

But things run amok. After the wedding Jim sees Glory's true colors and they are scarlet not pure white. He decides to kidnap her and take her back to Kentucky to make a "good woman" out of her. There is an absolutely hilarious wedding night scene once Jim has her back in Kentucky that I will just let you watch. Let's just say that these two are absolutely perfect together in this scene that could have not been possible after the production code a year later.

So now two competitors are looking for Glory - they think she's been kidnapped - and both want her to sign with them. At first they don't know where she's gone. How does this work out? I'll let you watch and find out.

This film would have been good with just Norman Foster and Ginger Rogers. It is made great by all of the character actors running around busily in the background. Zasu Pitts is a dizzy reporter, Gregory Ratoff as Samuel Ipswich was born to play the over excited boss who is destined to die of a heart attack and loves firing people, Allen Jenkins and Frank McHugh are the assistants to their frantic bosses, and Edgar Kennedy is Ipswich's competition, trying to track down Glory so he can sign her to his own radio program.

Best line of the film goes to Jim - "Please God, don't let her die! She's wicked, but I love her." Questions never resolved - Will Glory's maid get her own radio career? And what DID happen between Franklin Pangborn's character and Zasu Pitts when she found him in the closet without his pants? Enjoy this little piece of RKO zaniness. I know I did.


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