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Professional Sweetheart (1933)

Passed | | Comedy, Romance | 9 June 1933 (USA)
A vice-free radio singer wants to experience the dark side of life, so a press agent convinces her sponsor to choose a "professional sweetheart" from her fans.

Director:

William A. Seiter

Writer:

Maurine Dallas Watkins (as Maurine Watkins)
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Cast

Complete credited cast:
Ginger Rogers ... Glory Eden
Norman Foster ... Jim Davey
Zasu Pitts ... Elmerada de Leon
Frank McHugh ... Speed Dennis
Allen Jenkins ... O'Connor
Gregory Ratoff ... Samuel 'Sam' Ipswich
Franklin Pangborn ... Herbert Childress
Lucien Littlefield ... Ed - the Announcer
Edgar Kennedy ... Tim Kelsey
Frank Darien Frank Darien ... Winston Appleby
Sterling Holloway ... Stu
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Storyline

Radio singer Glory Eden is publicized as the ideal of American womanhood, in order to sell the sponsor's product Ippsie-Wippsie Washcloths. In reality, Glory would like to at least sample booze, jazz, gambling, and men. When the strain of representing "purity" brings her to rebellion, the sponsor and his nutty henchmen pick her a public-relations "sweetheart" from fan mail. But they soon find that young love is not to be trifled with. Includes spicy pre-Code episodes and satirical jabs at a variety of targets. Written by Rod Crawford <puffinus@u.washington.edu>

Plot Summary | Add Synopsis

Genres:

Comedy | Romance

Certificate:

Passed | See all certifications »
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Details

Country:

USA

Language:

English

Release Date:

9 June 1933 (USA) See more »

Also Known As:

Careless See more »

Company Credits

Production Co:

RKO Radio Pictures See more »
Show more on IMDbPro »

Technical Specs

Runtime:

Sound Mix:

Mono (RCA Victor System)

Aspect Ratio:

1.37 : 1
See full technical specs »
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Did You Know?

Trivia

"Professional Sweetheart" was Ginger Rogers' first film for RKO and - ironically, since so much of the plot revolves around getting Rogers' character to sign a radio contract - she had not yet signed a long-term contract with RKO when she made this film. See more »

Quotes

[first lines]
Ed - the Announcer: This is the Ippsie Wippsie Hour, sponsored by the makers of Ippsie Whippsie, the washcloth of dreams. It brings you each evening at this time, delightful songs of Glory Eden, the Purity Girl. To you in the mountains, by the oceanside, on the desert, a Manhattan penthouse, or a little nest on Main Street, wherever you are, if there's a dream in your heart, listen. For we bring to you the sweetheart every man remembers, the hope of every boy, the girl every woman thinks she was and ...
See more »

Connections

Featured in The Love Goddesses (1965) See more »

Soundtracks

Bridal Chorus
(uncredited)
from "Lohengrin"
Music by Richard Wagner
Played at the beginning of the wedding
See more »

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User Reviews

 
Ginger's a Sweetheart, but the Script is Lackluster
28 May 2015 | by atlasmbSee all my reviews

As a fan of Ginger Rogers, it was fun to see her in her first film for RKO, where she plays the part of Glory, a young woman whose fortunes changed when she was taken from an orphanage to play the role of radio's "Purity Girl"--a popular singer who is supposed to represent all that is virginal and pure.

She is unhappy with her life, because the owner of the company that sponsors her show insists she play the innocent role twenty-four hours a day, while her greatest desire is to "sin and suffer"--frequent nightclubs, drink, and carouse with men.

Being a pre-Code production, "Professional Sweetheart" is allowed liberties that will soon disappear from American screens, but like most of the titillation of its time, it consists primarily of suggestiveness.

Backed by a great cast of character actors (e.g. Zasu Pitts and Franklin Pangborn), Ginger plays her part with spirit, but the script fizzles out slightly more than halfway through this mild comedy. In the end, the film's performances cannot raise it above the mediocrity of the story, but it has elements of entertainment and enjoyment.


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