36 user 29 critic

What Price Hollywood? (1932)

Passed | | Drama | 24 June 1932 (USA)
The career of a waitress takes off when she meets an amiable drunken Hollywood director.


George Cukor


Gene Fowler (by), Rowland Brown (by) | 3 more credits »
Nominated for 1 Oscar. See more awards »




Complete credited cast:
Constance Bennett ... Mary Evans
Lowell Sherman ... Max Carey
Neil Hamilton ... Lonny Borden
Gregory Ratoff ... Julius Saxe
Brooks Benedict ... Muto
Louise Beavers ... The Maid
Rest of cast listed alphabetically:
George Reed ... Undetermined Secondary Role (scenes deleted)


Brown Derby waitress Mary Evans befriends seldom-sober director Max Carey and is soon in the big-time. She hooks eastern millionaire Lonnie Borden but he soon tires of the Hollywood lifestyle and of playing second fiddle to a star. Carey looks on with interest when he can see straight. Written by Jeremy Perkins {J-26}

Plot Summary | Add Synopsis


First intimate expose of the private life and glamorous loves of a Hollywood star (Print Ad-Toledo News-Bee, ((Toledo, Ohio)) 1 July 1932) See more »




Passed | See all certifications »

Did You Know?


Gregory Ratoff's portrayal of thick-accented studio head Julius Saxe was partially based on real-life independent producer Samuel Goldwyn, who was famous for such malapropisms as "Include me out!" See more »


When Mary is filming her first bit part she drops her script on the stairs, which then disappears between shots. See more »


[first lines]
[Mary Evans is admiring a magazine photo of Clark Gable]
Mary Evans: Hmmmm. Oh, boy!
[Mary places the magazine photo against her face and pretends Gable is her lover. She speaks in an exaggerated voice]
Mary Evans: Daaahling, how I love you my daaahling, I love you I do.
[she puts the magazine down and returns to her normal voice]
Mary Evans: It's getting late and I must scram.
See more »

Crazy Credits

There is a "by" credit to Gene Fowler and Rowland Brown after the title shows, but there is also a "screen play by" credit to Jane Murfin and Ben Markson, without leaving any clear explanation or context as to what "by" actually means. But the reality was that Fowler and Brown wrote the real screenplay, with Murfin and Markson providing the continuity. See more »


Featured in Brother Can You Spare a Dime (1975) See more »


The Wedding of the Painted Dolls
(1929) (uncredited)
Music by Nacio Herb Brown
Part of a medley played during the opening credits
See more »

User Reviews

A behind-the-scenes look at classic Hollywood
23 August 1999 | by Southpaw-9See all my reviews

"What Price Hollywood?" is one of my favorite films of the 1930s. With loads of drama, glamour to spare, and some romance too, this movie is one of the best behind-the-scenes looks at the old Hollywood studio system that was ever made. Constance Bennett, looking her radiant best, plays the lead role with finesse. Lowell Sherman also turns in a powerful performance as a washed-up director. This movie was the basis for "A Star is Born." All in all, one great film.

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English | French

Release Date:

24 June 1932 (USA) See more »

Also Known As:

Hollywood Madness See more »


Box Office


$411,676 (estimated)
See more on IMDbPro »

Company Credits

Production Co:

RKO Pathé Pictures See more »
Show more on IMDbPro »

Technical Specs


Sound Mix:

Mono (RCA Photophone System)

Aspect Ratio:

1.37 : 1
See full technical specs »

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