5.5/10
98
5 user 2 critic

It Pays to Advertise (1931)

To prove his thesis that any product--even one that doesn't exist--can be merchandized if it is advertised properly, a young man gets together with his father's savvy secretary to market a ... See full summary »

Director:

Frank Tuttle

Writers:

Ethel Doherty (adaptation), Walter C. Hackett (play) | 2 more credits »
Reviews

Photos

Edit

Cast

Cast overview:
Norman Foster ... Rodney Martin
Carole Lombard ... Mary Grayson
Richard 'Skeets' Gallagher ... Ambrose Peale
Eugene Pallette ... Cyrus Martin
Lucien Littlefield ... Adams
Judith Wood ... Countess de Beaurien (as Helen Johnson)
Louise Brooks ... Thelma Temple
Morgan Wallace ... L.R. McChesney
Tom Kennedy ... Perkins
Marcia Manners Marcia Manners ... Miss Burke
Frank Coghlan Jr. ... Office Boy (as Junior Coghlan)
John Howell John Howell ... Johnson
John Sinclair John Sinclair ... Window Cleaner
Edit

Storyline

To prove his thesis that any product--even one that doesn't exist--can be merchandized if it is advertised properly, a young man gets together with his father's savvy secretary to market a non-existent laundry soap. Complications ensue when his "product" turns out to be more successful than even he imagined--and now he has to deliver. Written by frankfob2@yahoo.com

Plot Summary | Add Synopsis

Taglines:

Can a Cold-Blooded, Calculating Young Woman Turn Into a Hot-Blooded, Palpitating Sweetie? She's scheming to double-cross the boy who's in love with her-then love double-crosses her! The season's biggest laugh riot! (Print Ad- Syracuse Journal, ((Syracuse NY)) 31 March 1931)

Genres:

Comedy

Edit

Did You Know?

Trivia

Director Frank Tuttle has an uncredited role as a reporter in one scene. See more »

Quotes

Rodney Martin: Listen, Father, I want to get married.
Cyrus Martin: Married? You don't actually mean that you want to marry this, er chorus girl, do you?
Rodney Martin: She isn't a chorus girl, Father. She's the star.
Cyrus Martin: I don't care what she is.
Rodney Martin: Well now wait a minute. Let's get this straight; I don't want to marry that girl.
Cyrus Martin: No? Well, then who is the girl? Who is she?
Rodney Martin: The girl?
Cyrus Martin: Why, certainly - the girl. You're not going to marry a polo pony, are you? Who is the little, gurgling, blue-eyed fool?
Rodney Martin: Well, now Father, she isn't a fool and she doesn't ...
[...]
See more »

User Reviews

 
Pleasant early screwball comedy with Louise Brooks as an aperitif
13 May 2017 | by bbmtwistSee all my reviews

Brooks only appears in the first six minutes of this screwball comedy and is only competent in a role anyone off the street could have played -eloping couple waylaid by publicity newsmen and involved in a plane farce.

Very short and not really worth anyone's attention.


1 of 1 people found this review helpful.  Was this review helpful to you? | Report this
Review this title | See all 5 user reviews »

Frequently Asked Questions

This FAQ is empty. Add the first question.
Edit

Details

Country:

USA

Language:

English | French

Release Date:

19 February 1931 (USA) See more »

Also Known As:

La publicit√© rapporte See more »

Company Credits

Production Co:

Paramount Pictures See more »
Show more on IMDbPro »

Technical Specs

Runtime:

Sound Mix:

Mono (Western Electric Noiseless Recording)

Aspect Ratio:

1.37 : 1
See full technical specs »

Contribute to This Page



Recently Viewed