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It Pays to Advertise (1931)

To prove his thesis that any product--even one that doesn't exist--can be merchandized if it is advertised properly, a young man gets together with his father's savvy secretary to market a ... See full summary »

Director:

Frank Tuttle

Writers:

Ethel Doherty (adaptation), Walter C. Hackett (play) | 2 more credits »
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Cast

Cast overview:
Norman Foster ... Rodney Martin
Carole Lombard ... Mary Grayson
Richard 'Skeets' Gallagher ... Ambrose Peale
Eugene Pallette ... Cyrus Martin
Lucien Littlefield ... Adams
Judith Wood ... Countess de Beaurien (as Helen Johnson)
Louise Brooks ... Thelma Temple
Morgan Wallace ... L.R. McChesney
Tom Kennedy ... Perkins
Marcia Manners Marcia Manners ... Miss Burke
Frank Coghlan Jr. ... Office Boy (as Junior Coghlan)
John Howell John Howell ... Johnson
John Sinclair John Sinclair ... Window Cleaner
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Storyline

To prove his thesis that any product--even one that doesn't exist--can be merchandized if it is advertised properly, a young man gets together with his father's savvy secretary to market a non-existent laundry soap. Complications ensue when his "product" turns out to be more successful than even he imagined--and now he has to deliver. Written by frankfob2@yahoo.com

Plot Summary | Add Synopsis

Genres:

Comedy

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Details

Country:

USA

Language:

English | French

Release Date:

19 February 1931 (USA) See more »

Company Credits

Production Co:

Paramount Pictures See more »
Show more on IMDbPro »

Technical Specs

Runtime:

Sound Mix:

Mono (Western Electric Noiseless Recording)

Aspect Ratio:

1.37 : 1
See full technical specs »
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Did You Know?

Trivia

Director Frank Tuttle has an uncredited role as a reporter in one scene. See more »

Quotes

Rodney Martin: Listen, Father, I want to get married.
Cyrus Martin: Married? You don't actually mean that you want to marry this, er chorus girl, do you?
Rodney Martin: She isn't a chorus girl, Father. She's the star.
Cyrus Martin: I don't care what she is.
Rodney Martin: Well now wait a minute. Let's get this straight; I don't want to marry that girl.
Cyrus Martin: No? Well, then who is the girl? Who is she?
Rodney Martin: The girl?
Cyrus Martin: Why, certainly - the girl. You're not going to marry a polo pony, are you? Who is the little, gurgling, blue-eyed fool?
Rodney Martin: Well, now Father, she isn't a fool and she ...
[...]
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Connections

Version of It Pays to Advertise (1919) See more »

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User Reviews

 
forgotten and forgettable comedy
16 July 2007 | by malcolmgswSee all my reviews

In the year that this was made all of the major studios were busily making over 50 films a year.Some of them masterpieces,some of them still remembered but the majority of them forgotten.This is one such film.I had never heard of it when i purchased a copy.I bought it on the strength of the cast.It is a familiar story.Son of wealthy businessman wants to strike out on his own and prove his worth to his father.It is difficult to believe that the Carole Lombard here is the same woman who only 6 years later would star in such films as Nothing Sacred or Swing High Swing Low.In this film she seems a little gawky and unsure of herself.Norman Foster is not one of my favourite actors and his performance in this film is just as poor as in orher films of the same period.So this film is only of historical interest for watching a nascent Carol Lombard


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