Frank Fay was recruited from Broadway by Warner Brothers to be built up into one of their early talkie stars, starting with his emcee role on "Show of Shows" in 1929. Most people really hate the job he does there, but you have to understand that Fay is kidding the audience in that film and in every film he does from that point on for Warners. The problem is, the audience didn't understand this and just found Fay annoying. Two years later he was out of a job as his wife Barbara Stanwyck's star continued to rise.
I actually like most of Fay's other films because I can see what he is trying to do with the roles, although I think Warner Brothers did him wrong and set him up to fail by trying to make him out to be irresistible to women in several of his roles. In Matrimonial Bed this wasn't too distracting, but here it is just annoying. Surrounded by beautiful women - including Joan Blondell and Louise Brooks, Fay - as Toto, the Romeo of Paris - becomes enamored of Diane Churchill (Laura La Plante) after just a brief meeting and a single dance. Even more annoying, Diane falls for Toto, although she admits to her father she doesn't understand the attraction - that definitely gives her something in common with the audience.
There are many good comic bits and wise cracks in the film, but it just doesn't hold together well at all. The catfight towards the end is well known as the best thing about the film, with all of Toto's women showing up at once to nurse him back to health after they hear he is ill.
The sad thing is, you can tell Fay knows he is finished in films at this point. He looks thin and gaunt here compared to Matrimonial Bed made just a year earlier. The story is he began to drink heavily when he realized he wasn't going over with audiences, and his wife's success in Hollywood just made matters worse. It is rumored that "A Star is Born" was based on the Fay/Stanwyck marriage, and I wouldn't be surprised if that is true.
This one lacks any kind of coherence. Look at it as one long vaudeville act and you'll likely come away more satisfied.
