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A plunging, crashing, roaring drama of the West, enacted above the clouds, with Hoot Gibson in the "saddle" of a plane. (Print Ad- Daily Kentucky New Era, ((Hopkinsville, KY)) 11 August 1929)
Did You Know?
A Universal Jewel Production. The studio, not owning a theater chain, utilized a 3-tiered brand system to sell its product: Red Feather (low budget programmers), Bluebird (mainstream releases) and Jewel (prestige releases designed to command higher roadshow ticket prices). Hoot Gibson
was a major studio star into the early talkies and his pictures, although westerns, were considered special productions. This branding system would fade away in late 1929. See more