7.4/10
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It (1927)

Passed | | Comedy, Romance | 15 February 1927 (USA)
A salesgirl with plenty of "it" (sex appeal) pursues a handsome playboy.

Directors:

Clarence G. Badger (as Clarence Badger), Josef von Sternberg (uncredited)

Writers:

Elinor Glyn (story and adaptation), Hope Loring (screen play) | 2 more credits »
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1 win. See more awards »

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Cast

Complete credited cast:
Clara Bow ... Betty Lou
Antonio Moreno ... Cyrus T. Waltham
William Austin ... 'Monty' Montgomery
Priscilla Bonner ... Molly
Jacqueline Gadsdon ... Adela Van Norman
Julia Swayne Gordon ... Mrs. Van Norman
Elinor Glyn ... Madame Elinor Glyn (as Madame Elinor Glyn)
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Storyline

Shopgirl Betty Lou has designs on Cyrus Waltham, the handsome owner of the department store where she works. Waltham, though, doesn't even know Betty Lou is around. In hopes of attracting Waltham's attention, she accepts a date with his best friend, Monty, under the condition that they dine at the Ritz, where Waltham also has a dinner date that evening. Her plan works and in no time at all she and Waltham are contemplating marriage. The romance cools when a newspaper reporter mistakenly writes a story depicting Betty Lou as an unwed mother. Written by Daniel Bubbeo <dbubbeo@cmp.com>

Plot Summary | Plot Synopsis

Genres:

Comedy | Romance

Certificate:

Passed | See all certifications »
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Details

Country:

USA

Release Date:

15 February 1927 (USA) See more »

Also Known As:

Das gewisse Etwas See more »

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Box Office

Gross USA:

$411,891, 31 December 1927
See more on IMDbPro »

Company Credits

Production Co:

Paramount Pictures See more »
Show more on IMDbPro »

Technical Specs

Runtime:

Sound Mix:

Silent

Aspect Ratio:

1.33 : 1
See full technical specs »
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Did You Know?

Trivia

In the David Stenn biography of Clara Bow that was published in 1988, actress Priscilla Bonner recalled that Elinor Glyn visited the set a couple of times, wearing several purple veils that, it was obvious, were meant to mask recent plastic surgery scars that has not yet healed. Bonner said she disliked Glyn right away, finding her to be pretentious and artificial. However, she said she loved working with Clara Bow. See more »

Goofs

On the yacht, after playing the banjolele, Betty runs out of the frame carrying the instrument but in the next scene, she is empty-handed. See more »

Quotes

Inter-title card: In a shopgirl's day, the first thousand customers are the crabbiest.
See more »

Connections

Featured in Hollywood: The Golden Years (1961) See more »

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User Reviews

 
It's one of the best
5 February 2006 | by IncalculacableSee all my reviews

I decided I'd watch a little bit of this film on the computer. Knowing me I usually get distracted and stop watching but this film was so very different. My first silent film, and already a favourite. I could literally not stop watching Clara Bow, she was absolutely fascinating. I'd read David Stenn's wonderful biography on her so it was great to see her finally acting. When she's on screen you block out everything else and her acting ability wonderful - she can cry at the drop of a hat! So, instead of getting distracted I watched this movie the whole way through and enjoyed every moment of it... but my favourite parts were definitely with Clara. In fact, you could say I wasn't really interested in anyone else! This movie is HER movie. It's fun, flirty and just a great movie. I recommend it for anyone who loves silent movies, Clara Bow, or flirtatious movies pushing the limit. Age wise, I think I can recommend it for about 15 onwards - I'm 14 and I really enjoyed it - but not all teenagers will appreciate the film. Which is a pity, because it's wonderful!


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