7.3/10
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64 user 24 critic

It (1927)

Passed | | Comedy, Romance | 15 February 1927 (USA)
A salesgirl with plenty of "it" (sex appeal) pursues a handsome playboy.

Directors:

Clarence G. Badger (as Clarence Badger), Josef von Sternberg (uncredited)

Writers:

Elinor Glyn (story and adaptation), Hope Loring (screen play) | 2 more credits »
Reviews
1 win. See more awards »

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Cast

Complete credited cast:
Clara Bow ... Betty Lou
Antonio Moreno ... Cyrus T. Waltham
William Austin ... 'Monty' Montgomery
Priscilla Bonner ... Molly
Jacqueline Gadsdon ... Adela Van Norman
Julia Swayne Gordon ... Mrs. Van Norman
Elinor Glyn ... Madame Elinor Glyn (as Madame Elinor Glyn)
Learn more

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Storyline

Shopgirl Betty Lou has designs on Cyrus Waltham, the handsome owner of the department store where she works. Waltham, though, doesn't even know Betty Lou is around. In hopes of attracting Waltham's attention, she accepts a date with his best friend, Monty, under the condition that they dine at the Ritz, where Waltham also has a dinner date that evening. Her plan works and in no time at all she and Waltham are contemplating marriage. The romance cools when a newspaper reporter mistakenly writes a story depicting Betty Lou as an unwed mother. Written by Daniel Bubbeo <dbubbeo@cmp.com>

Plot Summary | Plot Synopsis

Taglines:

CLARA BOW, that irrepressible, irresistible girl!! She has "it". ANTONIO MORENO, that virile, masterful lover! He has "it". "IT- that something which is indefinable. This picture has "it" (Original Herald)

Genres:

Comedy | Romance

Certificate:

Passed | See all certifications »
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Did You Know?

Trivia

Cyrus' car is a 1925 Rolls-Royce 40/50 Silver Ghost. In excellent condition in 2020 this car could be worth well over $250,000. See more »

Goofs

On the yacht, after playing the banjolele, Betty runs out of the frame carrying the instrument; however, in the next scene, she is empty-handed. See more »

Quotes

Betty Lou: Are you mad at me because I slapped you?
Cyrus Waltham Jr.: No.
Betty Lou: No? I'm sorry - but a girl *has* to do that. You know how those things are!
See more »

Connections

Featured in Hollywood (1980) See more »

User Reviews

 
clara has definitely got "it"
22 February 2002 | by amantsdupontneufSee all my reviews

this is a very fast paced and cute comedy starring the beautiful clara bow. the plot is fairly routine for it's era, but clara gives this film a real boost. she's especially appealing in a scene where she is making funny faces at her friends baby. the scenes at coney island are also fun to watch. and check out the subtitles with the 1920's slang. pretty funny stuff.


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Details

Country:

USA

Release Date:

15 February 1927 (USA) See more »

Also Known As:

It See more »

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Box Office

Gross USA:

$411,891
See more on IMDbPro »

Company Credits

Production Co:

Paramount Pictures See more »
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Technical Specs

Runtime:

Sound Mix:

Silent

Aspect Ratio:

1.33 : 1
See full technical specs »

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