7.3/10
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66 user 26 critic

It (1927)

Passed | | Comedy, Romance | 15 February 1927 (USA)
A salesgirl with plenty of "it" (sex appeal) pursues a handsome playboy.

Directors:

Clarence G. Badger (as Clarence Badger), Josef von Sternberg (uncredited)

Writers:

Elinor Glyn (story and adaptation), Hope Loring (screen play) | 2 more credits »
Reviews
1 win. See more awards »

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Cast

Complete credited cast:
Clara Bow ... Betty Lou
Antonio Moreno ... Cyrus T. Waltham
William Austin ... 'Monty' Montgomery
Priscilla Bonner ... Molly
Jacqueline Gadsdon ... Adela Van Norman
Julia Swayne Gordon ... Mrs. Van Norman
Elinor Glyn ... Madame Elinor Glyn (as Madame Elinor Glyn)
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Storyline

Shopgirl Betty Lou has designs on Cyrus Waltham, the handsome owner of the department store where she works. Waltham, though, doesn't even know Betty Lou is around. In hopes of attracting Waltham's attention, she accepts a date with his best friend, Monty, under the condition that they dine at the Ritz, where Waltham also has a dinner date that evening. Her plan works and in no time at all she and Waltham are contemplating marriage. The romance cools when a newspaper reporter mistakenly writes a story depicting Betty Lou as an unwed mother. Written by Daniel Bubbeo <dbubbeo@cmp.com>

Plot Summary | Plot Synopsis

Taglines:

If a man make yourself immune to silken ankles and swaying hips; if a woman, to six feet of brawn and curly mustaches- but keep your eyes open. Out of every thousand passersby, you may not find a single soul endowed with "IT." (print ad- Douglas Daily Dispatch, ((Douglas, Ariz.)) 8 March 1928) See more »

Genres:

Comedy | Romance

Certificate:

Passed | See all certifications »
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Did You Know?

Trivia

Assuming its copyright has not lapsed already, this film and all others produced in 1927 enter the U.S. public domain in 2023. See more »

Goofs

On the yacht, after playing the banjolele, Betty runs out of the frame carrying the instrument; however, in the next scene, she is empty-handed. See more »

Quotes

Monty Montgomery: Look! If I ever saw 'IT', that's 'IT'!
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Connections

Featured in 100 Years at the Movies (1994) See more »

User Reviews

 
A decent romantic comedy made wonderful by the presence of Clara Bow
9 August 2003 | by zetesSee all my reviews

I'm completely smitten with Clara Bow. After having seen Wings, and having just watched It and the TCM documentary Clara Bow: Discovering the It Girl, I have to say that she's just about the most amazing actress of the silent era. Even besides her limitless beauty, it seems like she can accomplish anything with her face. It's far too bad that she was never given a role that fully suited her immense talent. Wings is the closest she ever came to making a great film, it would seem, but, even though she steals the movie away from the other actors, the dogfights and action sequences steal the movie from her. So then It has to stand as her testament, the film that best demonstrates her legacy. And because of this, it's not surprising that Bow is all but forgotten. I mean, It certainly isn't a bad movie. It's a moderately well done romantic comedy where the shopgirl goes after her rich boss. It's fun and entertaining, but not necessarily something you'll remember for that long afterwords. Much like any romantic comedy that would be released today, among which the best is only an average movie. But then those looking to observe Clara Bow's talent don't exactly need another movie. Bow effortlessly raises the level of the project. It would have been rather average without her, but she makes it good. Quite good, in fact. I couldn't take my eyes off her, and I know that I'll visit the film again because of her. The other actors are mostly forgettable, except for William Austin. He plays the boss's best friend, and he's pretty obviously a homosexual. It's one of the more open depictions I've seen. He's quite funny, as well, and it's no mean feat that he wins any attention whatsoever away from Ms. Bow. 8/10.


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Details

Country:

USA

Language:

None

Release Date:

15 February 1927 (USA) See more »

Also Known As:

It See more »

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Box Office

Gross USA:

$411,891
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Company Credits

Production Co:

Paramount Pictures See more »
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Technical Specs

Runtime:

Sound Mix:

Silent

Aspect Ratio:

1.33 : 1
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