Shopgirl Betty Lou has designs on Cyrus Waltham, the handsome owner of the department store where she works. Waltham, though, doesn't even know Betty Lou is around. In hopes of attracting Waltham's attention, she accepts a date with his best friend, Monty, under the condition that they dine at the Ritz, where Waltham also has a dinner date that evening. Her plan works and in no time at all she and Waltham are contemplating marriage. The romance cools when a newspaper reporter mistakenly writes a story depicting Betty Lou as an unwed mother.Written by
Daniel Bubbeo <firstname.lastname@example.org>
Though the film is billed as an adaptation of Elinor Glyn's novel "It," the two stories have nothing to do with each other except that both revolve around her concept of "It." In her preface to the novel, Glyn wrote, "This is not the story of the moving picture entitled 'It,' but a character study of the story which the people in the picture read and discuss." See more »
On the yacht, after playing the banjolele, Betty runs out of the frame carrying the instrument but in the next scene, she is empty-handed. See more »
"IT" is that quality possessed by some which draws all others with its magnetic force. With "IT" you win all men if you are a woman - and all women if you are a man. "IT" can be a quality of the mind as well as a physical attraction. - Elinor Glyn
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If there's any question why Clara Bow became one of the top box office stars of the late silent era, "It" answers that question. The film, perhaps the one with which she will always be associated, is indeed a star turn, but a great one.
Bow,playing a counter girl who wins the heart of the owner of the great department store she works, turns in a memorable performance.
She brings everything you could want to the role, from great comic timing to a very robust physical presence. More than anything, of course, she is incredibly photogenic, a magnetic presence that simply lights up the screen.
Most heartening to me was the very large number of people well under 30 who viewed this film with me the night I saw it. They seemed to absolutely loved it.
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