Did You Know?
A Jewel Production. Universal, lacking its own theater network, sought to differentiate its feature product to independent theater owners. Early on, it devised a 3-tiered branding system: Red Feather (low budget programmers), Bluebird (mainstream releases) and Jewel (prestige productions). Jewels were often promoted as special engagements in hopes of commanding higher roadshow ticket prices, a tactic that would sometimes misfire. Universal ended branding in late 1929. See more